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5 Tips to Grow Your Nonprofit Brand During and After a Crisis


As a non-profit organization, your brand isn’t just a logo or text — it’s also a symbol and a feeling. It resembles hope, inspiration and kindness, particularly during challenging times.

To that end, branding is most effective when it is authentic — regardless of whether your nonprofit is well-established or green. By building a brand, you extend your capacity and influence. But how do you do that when you’re already strapped for resources and time?

Check out this webinar as we discuss tangible tips to maintain and elevate your nonprofit brand during (and after) a pandemic.

This webinar is presented by Lucidpress.

Meet the panelists:

Andrea Rosenbaum, director of advancement, YMCA of Northwest Florida

For 20 years, Andrea has been responsible for development, communications, branding, and membership experience at her chapter. She has experience in annual and capital fundraising, rebranding, special events, grant writing, membership acquisition and retention, and staff development. In addition to her primary job at the YMCA, Andrea has been a certified group exercise instructor for more than 25 years, which has given her the opportunity to coach and inspire thousands of Y members along their health journey.

Larissa Roe, customer success manager for non-profit, Lucidpress

Larissa is Lucidpress’ experienced customer success manager, advocating for non-profit clients by empowering them to build and strengthen their brand. Prior to Lucidpress, Larissa worked for a marketing agency where she executed and launched large on-line client projects, including custom content builds, marketing campaigns and other integrated marketing initiatives. She has a Marketing Management degree from Southern New Hampshire University. She enjoys a good cup of coffee, all things outdoors, and being with her dogs and two daughters.

Bobby Dyer

Bobby is the former editor of Community Rec Magazine.

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