Across the country, the distinct “dink” of a pickleball hitting a paddle is becoming a familiar sound in parks, gyms and community spaces. This isn’t surprising — pickleball has been crowned the fastest-growing sport in the U.S., with participation skyrocketing by 159% over three years. In 2023 alone, 13.6 million players took to the courts, according to the Sports & Fitness Industry Association (SFIA), and projections for 2025 show no signs of slowing down.
For community recreation centers, pickleball represents more than just a sport; it’s an opportunity to foster engagement, bring families together, and tap into a growing trend that appeals to all ages. Here’s what you need to know about integrating the sport into your facilities and programming.
Pickleball Builds Connection and Community
At its core, pickleball is more than a game — it’s a social experience. The sport’s low barrier to entry, easy-to-learn rules and emphasis on doubles play make it a perfect fit for community-oriented recreation centers. It brings together players of all ages and skill levels, from beginners to seasoned competitors, creating an inclusive environment that aligns with the mission of many rec centers.
To make the most of this community-building potential, consider:
- Offering introductory classes and open play sessions where families and individuals can learn together.
- Hosting intergenerational tournaments to encourage participation across age groups.
- Ensuring programs are affordable and accessible, with options for adaptive play for individuals with disabilities.
The Sport’s Global and Youth Appeal Is Growing
While pickleball has its roots in the U.S., its reach is expanding worldwide. Countries like Canada, Japan, and India are embracing the sport, with international organizations like Major League Pickleball (MLP) and the Professional Pickleball Association (PPA) fueling its growth.
On the home front, younger generations are increasingly getting involved. DUPR (Dynamic Universal Pickleball Rating) recently launched the first-ever High School Pickleball League, giving students a competitive pathway at state and national levels. This initiative is set to create a ripple effect, driving youth interest in the sport and introducing pickleball to school campuses nationwide.
For rec centers, this presents a unique opportunity:
- Engage young players by offering youth leagues or after-school programs.
- Partner with local schools to host tournaments or create shared-use agreements for courts.
- Leverage pickleball as a tool to connect families by combining youth and adult programming.
Technology Is Shaping the Experience
Pickleball is embracing technology in ways that enhance player engagement and provide new revenue opportunities. From AI-powered analytics that track player performance to live-streamed matches and app-based booking systems, technology is transforming how people interact with the sport.
For family-oriented recreation centers, adopting some of these innovations can be a game-changer:
- Use online platforms to streamline court reservations and promote open play sessions.
- Explore partnerships with tech providers to offer live-streamed matches or on-demand coaching sessions, appealing to younger, tech-savvy demographics.
Investing in Dedicated Spaces
While temporary pickleball courts taped over tennis or basketball courts can be a good starting point, dedicated pickleball spaces can take engagement to the next level. Purpose-built pickleball courts show players your center is serious about supporting the sport and offer a better experience by minimizing issues like court size conflicts and surface wear.
For long-term success, consider:
- Allocating space for permanent outdoor or indoor pickleball courts.
- Designing courts with family-friendly amenities like seating, shade and nearby concessions.
- Creating multi-use spaces that can accommodate pickleball tournaments or community events.
Pickleball Is Here to Stay
The rise of pickleball is no passing trend — it’s a sport that’s carving out its place in communities across the globe. For recreation centers, this presents a golden opportunity to provide an engaging, community-focused amenity that appeals to players of all ages.
By prioritizing inclusivity, leveraging technology and investing in dedicated spaces, your rec center can become a hub for pickleball enthusiasts and build a lasting legacy of connection, health and fun.
