Category: Column
The Wave Aquatic and Fitness Center, the featured facility of the September/October issue, is quite an anomaly. Nestled in Whitefish, Montana, a town of just under 7,700 people, The Wave has 6,750 members. I’m no ...
It is essential to understand just how fragile our member relationships are. It is much easier to lose a member due to poor customer service than it is to create loyalty in the first place. ...
The struggle is real. For many of us who manage the social media accounts for our organizations, continuously low engagement rates on our most valuable content can cause frustration and discouragement. It’s true that Facebook’s ...
The other day, while visiting Columbus for a wedding, I stayed at a Marriott-Renaissance hotel. I was immediately greeted by the staff, thanked for my enrollment in their Bonvoy card, and offered a bottled water ...
“Isn’t it nice to think that tomorrow is a new day with no mistakes in it yet?” — L.M. Montgomery If you have worked in fitness long enough, you are familiar with what is known ...
While I was at the 2019 General Assembly of YMCAs, I had the pleasure of getting insights from several community rec professionals on the future of the industry and keys to success moving forward. One ...
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” — Steuart Henderson Britt If you are in any fitness leadership role, ...
For most of us, no matter where we live, this time of year means heat — lots of heat. Just last week in Minnesota (where it was 50 degrees below zero in January), we had ...
If you’re still sending out 30,000 identical emails to people, from past board members to a parent whose kid took a swim lesson six years ago, it’s time to make the cut — in the ...
Our July/August issue cover features the Tucson Jewish Community Center, and its president and CEO, Todd Rockoff. During our interview, Rockoff shared the organization’s continued success is driven largely by smart decision-making practices. When making ...
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