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Home Column

Fostering Community Engagement With Universities

Gary Bernstein by Gary Bernstein
August 30, 2023
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Community Engagement

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Gary Bernstein details how partnering with universities can foster community engagement.

With the fall school semester already underway, the focus of this article is devoted to the significance of community engagement. I have been fortunate throughout my career serving the community in multiple ways, both as a university professor and a nonprofit consultant and executive leader. Here are my thoughts and experiences on community engagement.

Community engagement refers to the active involvement and collaboration between a university and the surrounding community. It goes beyond traditional academic activities and involves establishing meaningful relationships, partnerships, and interactions with community centers, Ys, JCCs and various other local institutions. Community engagement aims to address community needs, promote social and economic development, and foster a sense of shared responsibility and mutual benefit. It involves listening to and valuing the perspectives and expertise of community leaders and works to create positive change while improving and strengthening the overall well-being of the community.

It also plays a pivotal role in the growth and development of universities and the communities they serve. This mutually beneficial relationship allows universities to contribute to the betterment of society while gaining valuable insights and resources from the community. Below, I will explore the significance of community engagement and the ways in which universities and community rec agencies can keenly participate together in and fortify their connection.

1. Enhancing Education and Research

Universities have a responsibility to provide quality education and conduct impactful research. By engaging with community agencies, universities can align their academic programs with the needs and aspirations of the local community. Collaborative research projects, internships and service-learning initiatives allow students and faculty to address real-world challenges, fostering a sense of purpose and relevance in their work. By working together, universities and community organizations can leverage their resources and expertise to find innovative solutions to real-world problems.

Universities also serve as knowledge hubs where research findings and academic expertise is shared. Through public lectures, workshops and conferences, universities disseminate knowledge to the public, helping to bridge the gap between academia and society. This knowledge transfer can lead to informed decision-making, policy development and improved practices in various fields.

2. Addressing Community Needs

Many universities incorporate service-learning into their curriculum where students engage in community service activities as part of their coursework. This allows students to apply their academic knowledge in practical settings, while also tackling community needs. Service-learning programs can enhance students’ understanding of social issues, develop their problem-solving skills and foster a sense of civic responsibility.

Universities have a unique opportunity to address pressing social issues within their communities. By actively engaging with local stakeholders, universities can identify and respond to community needs through outreach programs, volunteer initiatives and collaborative efforts with nonprofit agencies. This partnership helps create a constructive impact and cultivates a sense of shared responsibility.

For example, a potential collaboration with a nonprofit’s mission focused on homelessness can study the effectiveness of their programs and identify areas for improvement. This partnership will allow you to contribute academic expertise while benefiting the community through evidence-based decision-making.

As a consultant, I had the opportunity on numerous occasions to lend my expertise to a local university seeking guidance on community engagement strategies. I assisted in developing service-learning programs, establishing research partnerships and advised on community-based initiatives. By sharing my experience, I helped this university enhance their community engagement efforts while contributing to positive social impact.

Finally, in my role as a nonprofit executive I had the opportunity to organize joint events. These brought together university students, faculty and community members by hosting a panel discussion on a relevant social issue where experts from academia and the nonprofit sector to share their insights. This event fostered dialogue, knowledge exchange and networking opportunities, strengthening the relationship between the university and the community.

3. Economic Development

Universities are often major economic drivers in their communities. By actively engaging with local businesses, organizations and government entities, universities can contribute to the economic growth and stability of the region. Universities also contribute to the economic development of their communities by fostering innovation, entrepreneurship and job creation. Through incubatorsand business development programs, universities support the commercialization of research findings and the creation of start-up companies. This can lead to economic growth, job opportunities and increased prosperity in the local community.

Conclusion

Community engagement is a vital aspect of a university’s mission, enabling it to contribute to the well-being and development of the community it serves. By actively participating in the community, universities can enhance education, drive economic growth and enrich social and cultural experiences. Through collaboration and shared goals, universities and community agencies can build a robust and long-term relationship that benefits all parties involved.

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Tags: community engagementCommunity partnershipsCommunity Reccommunity recreationfeaturedoperationsresearchvolunteer programs
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Gary Bernstein

Gary Bernstein

Gary Bernstein is an instructor in the College of Business at Misericordia University and is a frequent contributor and a former advisory board member of Community Rec Magazine. Gary Bernstein has proudly authored the textbook, “The Fundamentals of Sports Marketing” with Sagamore Publishing and “Nonprofit Sport and Recreation Programs: Principles and Practices of Leadership and Management” by Sentia Publishers. For more information, call 757.667.0293 or email thebernsteingroup@gmail.com.

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