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How to Invest (or Not) in Marketing and Engagement in the COVID Era


In the new work-from-anywhere world, marketing needs to be more efficient to drive ROI. From a strategic perspective, this means you need to deliver relevant and quality content and combine that with personalized engagement in order to drive new membership and retain existing members.

In this collaborative webinar, we’ll define efficiency marketing, identify the type of returns you should expect from your marketing initiatives, and define what a good marketing investment looks like. We’ll also touch on low-lift/high-impact strategies you can set in motion quickly — even if you have no expertise.

Join us for an interactive discussion to find out how your peers are successfully managing the current landscape. Presented by Salesforce.

Brittany Howard

Brittany is the editor of Community Rec Magazine. Reach her at brittany@peakemedia.com.

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