Marketing & Sales

While I was at the 2019 General Assembly of YMCAs, I had the pleasure of getting insights from several community rec professionals on the future...

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” — Steuart...

If you’re still sending out 30,000 identical emails to people, from past board members to a parent whose kid took a swim lesson six years...

Social media personas are fictional representations of your ideal customers. They are developed by an in-depth analysis of your target audience — whether it’s age,...

“Why will Gen Z and those immersed in youth culture wait in line for hours at Supreme for a new product to drop? Because they...

"I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot...

First launched in 2010, Instagram is a leading social media platform that has taken the reins of digital marketing. Consumers now long to be captivated...

In this era of social media, the ability to spread the word and reach others is only a few clicks away. Naturally, many community rec...

One of the most important aspects of membership sales in a community rec setting is communication. This, of course, includes your pitch and how you...