Category: Marketing & Sales
It goes without saying COVID-19 has shaken everyone’s confidence. Community rec organizations are unsure if they’ll get shut down again or how long they’ll be able to outlast pandemic-induced financial struggles, while many members feel ...
COVID-19 has exposed a simultaneous benefit for public health and financial disaster for our organizations — people do not need our facilities to engage in physical activity. By the time a vaccine reaches many citizens ...
For every community rec organization, there is a balance between fully delivering its mission and ensuring its financial viability. The classic money versus mission argument is having a moment, as keeping our doors open to ...
Community rec centers strive to do one thing: create a community. In order to fulfill this goal, you must have people inside your facility, which requires staff to turn interested prospects into members. Elsa Guerra ...
Social media is a useful tool to market your program offerings, share upcoming events and post positive messages for your members. But in a time of closed facilities and social distancing, it is vital for ...
The Eugene Family YMCA, located in Eugene, Oregon, closed on March 12 after they learned a staff member was being tested for COVID-19. Shortly after, their communications team issued their first daily update to an ...
This month we spoke with Jennifer Federici, the associate vice president of marketing at the YMCA of Metropolitan Dallas about social media. What is your organization’s social media marketing strategy? JF: Our goal with social ...
Tiered memberships give your members the power to choose what plan best fits their needs rather than sticking them into a plan they may not like. Knowing this, the YMCA of South Collier — Marco ...
To effectively reach millennial parents, organizations with youth programs should redefine their marketing strategies as family roles, structures and interests evolve. Here are ways to plan your marketing strategy with millennial parents in mind: Re-evaluate ...
In Part 2 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on how to utilize social media marketing in today’s increasingly digital world. Social ...
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