Category: Marketing & Sales
In the 2021 March/April issue, we spoke with Latitia McCree, the senior vice president of communications and marketing at the YMCA of Metropolitan Detroit, about marketing strategies. What are the Detroit YMCA’s most effective marketing ...
In this article, Siva Balu reviews the five digital transformation mistakes to avoid during your digital journey. Digital transformation is defined as utilizing modern digital tools and technologies to transform your business for a better ...
What to know about the opportunity baby boomers provide, nuances in marketing to this group, and why Bloomberg Opinion columnist Andrea Felsted is predicting a “Silver Surge.” After months of shutdowns and what feels like ...
Judi Christy, the marketing director at the Akron Area YMCA, shares the inspiration behind a new marketing perspective to take into 2021. Yesterday, I was actually pumped to get a text. More accurately, I was ...
Critical areas of management software systems community rec centers should be prioritizing. Running a community rec center is complicated, and without a good management software solution, daily operations can become a logistical nightmare. “Management software ...
As the country faces reclosures and the holiday COVID-19 surge, community centers across the nation are being forced to think creatively on ways to gain and retain revenue in the new year beyond the regular ...
It goes without saying COVID-19 has shaken everyone’s confidence. Community rec organizations are unsure if they’ll get shut down again or how long they’ll be able to outlast pandemic-induced financial struggles, while many members feel ...
COVID-19 has exposed a simultaneous benefit for public health and financial disaster for our organizations — people do not need our facilities to engage in physical activity. By the time a vaccine reaches many citizens ...
For every community rec organization, there is a balance between fully delivering its mission and ensuring its financial viability. The classic money versus mission argument is having a moment, as keeping our doors open to ...
Community rec centers strive to do one thing: create a community. In order to fulfill this goal, you must have people inside your facility, which requires staff to turn interested prospects into members. Elsa Guerra ...
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