Category: Marketing & Sales
The Eugene Family YMCA, located in Eugene, Oregon, closed on March 12 after they learned a staff member was being tested for COVID-19. Shortly after, their communications team issued their first daily update to an ...
This month we spoke with Jennifer Federici, the associate vice president of marketing at the YMCA of Metropolitan Dallas about social media. What is your organization’s social media marketing strategy? JF: Our goal with social ...
Tiered memberships give your members the power to choose what plan best fits their needs rather than sticking them into a plan they may not like. Knowing this, the YMCA of South Collier — Marco ...
To effectively reach millennial parents, organizations with youth programs should redefine their marketing strategies as family roles, structures and interests evolve. Here are ways to plan your marketing strategy with millennial parents in mind: Re-evaluate ...
In Part 2 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on how to utilize social media marketing in today’s increasingly digital world. Social ...
In Part 1 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on why social media marketing is a must in today’s increasingly digital world. ...
No matter how we try, we can’t please everyone — every facility has gotten at least one negative comment at some point, online or in person. “Negative feedback is a given — no organization or ...
The holidays bring out a lot in people: gratitude, giving and motivation for a healthier lifestyle. As a result, January is a popular time in the industry where facilities see an increase of new members. ...
As you get ready to gear up for cold weather, holidays, end of year celebrations and closing out your budget year strong, how many of you have a solid January plan in place? After years ...
It is essential to understand just how fragile our member relationships are. It is much easier to lose a member due to poor customer service than it is to create loyalty in the first place. ...
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