Category: Marketing & Sales
To effectively reach millennial parents, organizations with youth programs should redefine their marketing strategies as family roles, structures and interests evolve. Here are ways to plan your marketing strategy with millennial parents in mind: Re-evaluate ...
In Part 2 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on how to utilize social media marketing in today’s increasingly digital world. Social ...
In Part 1 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on why social media marketing is a must in today’s increasingly digital world. ...
No matter how we try, we can’t please everyone — every facility has gotten at least one negative comment at some point, online or in person. “Negative feedback is a given — no organization or ...
The holidays bring out a lot in people: gratitude, giving and motivation for a healthier lifestyle. As a result, January is a popular time in the industry where facilities see an increase of new members. ...
As you get ready to gear up for cold weather, holidays, end of year celebrations and closing out your budget year strong, how many of you have a solid January plan in place? After years ...
It is essential to understand just how fragile our member relationships are. It is much easier to lose a member due to poor customer service than it is to create loyalty in the first place. ...
The struggle is real. For many of us who manage the social media accounts for our organizations, continuously low engagement rates on our most valuable content can cause frustration and discouragement. It’s true that Facebook’s ...
Even though most people consider local community recreation services to be valuable assets, there is no denying that low engagement has led to diminishing participation. This, combined with increasingly lower funding over the years, poses ...
According to a Statista study on internet usage, 90.9% of internet users in the U.S. regularly access an email account on a daily basis. With such a high percentage of the population (292.8 million people) ...
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