Daxko, the leading software and integrated payments solutions provider in the health, fitness and wellness industry, announced today the appointment of Glen Gunderson, a seasoned YMCA executive with 34 years of industry experience, to its board of directors. The move by Daxko aims to honor its continued commitment to YMCAs as it celebrates 25 years of service to the market.
“I’m looking forward to being a voice of the customer and the market as Daxko begins its transformational next chapter,” said Gunderson in a press release. “My mission is to passionately advocate for and advance whole-person well-being for all people and communities. Daxko is uniquely positioned to serve the diverse needs of health and wellness organizations and is wholeheartedly dedicated to assisting them in building deep, meaningful connections with their members.”
Daxko, a provider of mission-critical software for membership management, customer relationship (CRM), marketing automation and operating solutions, serves a diverse range of member-based health and wellness organizations. This includes large health clubs, boutique fitness studios, YMCAs and JCCs, offering solutions that streamline daily operations and member management. The company’s growth has been marked by strategic acquisitions, incorporating brands like Club Automation, Zen Planner and SugarWOD into its portfolio.
Gunderson brings a wealth of knowledge and a unique perspective to Daxko. Currently in his 12th year as the President and CEO of the YMCA of the North in Minneapolis, Minnesota, one of the world’s largest Y associations, Gunderson plays a crucial role in serving nearly 400,000 members and program participants. Gunderson’s extensive background includes 14 years in senior leadership at Life Time Fitness, along with roles at RedBrick Health and Bally Health and Tennis Corporation.
“Choosing Glen was a clear-cut decision,” said Travis Pearson and Eli Weiss, the co-chairs of Daxko’s board of directors, said. “His impressive tenure at YMCA of the North and in the broader fitness industry will play a pivotal role in strengthening Daxko’s industry relationships and deepening the connection with our customers. Glen brings valuable insights into understanding their members and perfectly aligns with Daxko’s vision.”
Gunderson’s appointment comes at a pivotal time for Daxko, marked by strategic acquisitions, the establishment of Daxko India, substantial investments from Genstar Capital and GI Partners, and key additions to its C-Suite in marketing, revenue and product leadership. With the addition of Gunderson to its board of directors, Daxko is making a significant move to propel its growth and innovation as a global leader in health, fitness and wellness technology.
