YMCA360 announced a partnership with global group fitness leader Les Mills that will broaden the platform’s reach and seamless user experience. YMCA360 is an omnichannel solution created for the Y by the Y that’s available to users on mobile, TV and web. Currently, 215 partner Y associations in 43 states offer YMCA360 as a defining benefit of membership.
Through this collaboration, a new Les Mills channel will be added to the YMCA360 interface, available exclusively to partner Ys that offer Les Mills fitness programs. The result is yet another layer of customization that gives Y associations the best of both worlds.
“As the preferred digital health solution of YMCAs across the U.S., YMCA360 is thrilled to be coming together in this way with Les Mills, a trusted source of fitness programming,” said Ronn McMahon, the president and CEO of the Greater Wichita YMCA and YMCA360 co-founder, in a press release. “YMCA360 is a powerful tool that grows member engagement and retention by bringing all Y experiences into one platform. By catering to individuals’ increasingly mobile lifestyles, we’re giving them the first-class hybrid experience they expect.”
The Les Mills channel will launch with a full menu of signature group training programs across strength, cardio, mind-body, and kids categories, including favorites like BODYPUMP and BORN TO MOVE.
“Les Mills is proud to lead the evolution of group fitness, and this partnership with YMCA360 is a bold step in making world-class workouts more accessible than ever,” said Sean Turner, Les Mills U.S. CEO. “By bringing our proven programs into the YMCA360 platform, we’re partnering with Y associations to bring them a powerful new way to engage members in their facilities or on the go, while supporting their mission to build healthier, more connected communities.”
Partnership Details
Les Mills videos will be integrated into an already extensive YMCA360 library that includes more than 3,000 pieces of on-demand and live content spanning fitness and strength for all ages, sports, wellness/mindfulness, cooking/nutrition, martial arts, youth programs like gymnastics, ballet, dance), challenges, Parkinson’s and cancer support, pickleball, water safety, personal training, art instruction and more.
YMCA360 was developed to be scalable, with many new features introduced just recently to further increase its value to partners, such as integrated schedules, messaging/alerts direct to members, InStudio kits to facilitate the use of YMCA360 digital programming within physical Y locations, and dynamic analytics and member data. The platform’s impressive growth trajectory has been fueled by a cost-sharing model that makes it possible for Y partners to integrate this next-level proprietary technology into their day-to-day operations, regardless of location, size, budget and staffing.
“The rapidly increasing national impact of YMCA360 demonstrates the value of the platform to Y locations in every area of the country who are excited to be part of this future-focused digital movement,” YMCA360 co-founder Dan Dieffenbach said. “Top-tier cinematic 4k production value, unrivaled system features and now the addition of Les Mills content, makes YMCA360 an industry leader that will only continue to break new ground.”
Y associations interested in learning more about YMCA360 and the benefits it can provide their members are invited to contact info@ymca360.org.
