Daxko, the leading software and integrated payments solutions provider in the health, fitness and wellness industry, and YMCA of the USA (Y-USA), the national resource office for the 2,600+ YMCAs across the country, has announced a new alliance to support YMCAs as they work to strengthen their communities.
Leadership of both organizations worked together to develop strategic opportunities to collaborate on solutions to meet the evolving needs of YMCAs of all sizes, enhancing their capacity to serve communities effectively. Along with initiatives focused on core member management capabilities, this agreement includes provisions for collaborative, innovative solutions that embrace data and reporting excellence as a pathway to boost member engagement and satisfaction and enhanced fundraising reporting and integrations.
“We’ve listened to the feedback from YMCAs across the nation and are taking action,” said Jeff VanDixhorn, the CEO of Daxko in a press release. “By working closely with Y-USA, we are doing things differently and better, together. We have a deep-rooted history with the Y and have delivered great solutions to power it and today we are honored to be designated as a Y-USA preferred partner. We’re committed to continually improving to support the Y mission. We believe this alliance will make a significant difference in helping YMCAs of all sizes succeed.”
Key Aspects of the Partnership
Daxko Preferred Partner Designation
Daxko will be designated as one of Y-USA’s preferred partners for YMCA CRM/member management, facility access, accounting, engagement and digital marketing. The company will also collaborate with Y-USA to offer managed services based on Daxko solutions, setting a new standard for membership management and engagement.
Y-USA Advisory Role
Y-USA will join the Daxko YMCA Customer Advisory Board where it will join 22 YMCA leaders in providing feedback and guidance on Daxko product and market strategy to ensure continuous improvement and relevance of Daxko’s solutions in meeting the needs of communities nationwide.
Data Collaboration
Daxko and Y-USA will partner to provide enhanced Daxko data exchange data services powering nationwide membership screening and verification process as well as fuel the development of enhanced analytics that will enhance data insights and data-based decision making for YMCA Daxko clients.
“This new alliance is built on a shared commitment to strengthening YMCAs by advancing innovation and enhancing data strategies to meet their changing needs,” said Suzanne McCormick, the president and CEO of Y-USA. “Y-USA looks forward to working more collaboratively with Daxko. Together, we can provide YMCAs with the tools they need to create great member experiences.”
This alliance comes on the heels of significant leadership changes at Daxko, including the announcement of Jeff VanDixhorn as the new CEO and the appointment of YMCA of the North CEO, Glen Gunderson, to its board of directors. Daxko is also on the horizon of introducing new fundraising integrations, enhanced API and mobile opportunities and renewed commitment to safety of members and staff and community wellbeing. These milestones reflect Daxko’s ongoing commitment to innovation and excellence in supporting mission-driven organizations.
