Pandemic Recovery: YMCA Creates New Position
Omoiye O. Kinney joins the YMCA of Greater Charlotte as the new senior vice president of marketing and technology, and will aid in the pandemic recovery process.
The YMCA of Greater Charlotte announced Omoiye O. Kinney as the organization’s new senior vice president of marketing and technology on January 20. The newly created position reflects the Y’s revised organizational structure, and outlook for pandemic recovery in the coming months and years.
In the new role, Kinney will provide leadership, vision and direction to marketing, information technology, consumer insights and analytics, along with developing and executing digital product strategies, including the Virtual Y. Her focus will be on aligning marketing strategies with business goals, ensuring a solid IT infrastructure, working closely with technology providers and launching new digital products.
“Our Y has been tremendously impacted by the pandemic, with more than half of our members cancelling or freezing, and a revenue loss of nearly $40 million,” said Cesar Silva, the executive vice president and chief administrative officer for the Charlotte Y in a statement. “By more closely aligning our marketing and technology teams, we believe the synergies created will help us to meet members where they are through expanded digital offerings, bring members back to our facilities and programming, and ultimately work on building our Y back to the strong financial position it was in prior to the pandemic.”
Kinney comes to Charlotte with significant Y experience, having previously worked in marketing and communications roles for the Y associations in both Houston and Philadelphia, as well as YMCA of the USA. She most recently worked for the Philadelphia Department of Behavioral Health and Intellectual disAbility Services.
“I’m excited to join the Charlotte Y team as they begin one of the most critical times in the organization’s history,” said Kinney in a statement. “I’m encouraged by how I’ve seen this Y perform and serve over the past year, and can’t wait to see how we can amplify those efforts.”