While taking advantage of industry and consumer trends is imperative to the mission of rec centers, even more important is guessing what the next emerging trends for community recreation will be.
That’s why Jordan Sommaggio, the president and CEO of the YMCA of Southern Nevada, said staying ahead of trends requires surrounding yourself with a network that fuels innovation.
“I make it a priority to stay connected with peers across the YMCA movement and the broader recreation and nonprofit sectors,” said Sommaggio. “Those relationships consistently spark new ideas. I also rely on a steady mix of industry publications, national research and local data to stay informed.”
But gathering information is only part of the process. Sommaggio said it takes time to reflect on what he’s seeing and how it aligns with the Y’s mission, community and their capacity. Then, he works collaboratively with his team to shape those insights into practical, forward-thinking solutions we can implement.
Todd Rockoff, the president and CEO of Tucson JCC, echoed those sentiments, but insisted leaders realize what innovations have staying power.
“I read a lot and listen to podcasts. I also listen to our members and community,” said Rockoff. “The needle to thread is what’s a fad and what’s a trend that has some length to it. As a leader, I also listen to and rely on my staff.”
After utilizing these techniques, here’s what Sommaggio and Rockoff see as the next big tends in the industry:
Immersive Experiences
Sommaggio said we’re now entering a new era in community recreation — one where innovation isn’t just about technology, but about transforming the way people experience health, connection, and community.
“One of the most exciting trends is the shift beyond static fitness gadgets to immersive experiences like virtual reality, augmented reality and exergames,” said Sommaggio. “These tools better engage both the body and mind, making movement more fun. The interplay between this and gamification also enhances engagement.”
AI
Keeping with a tech-focus, Sommaggio said the rapid integration of artificial intelligence and IoT (internet of things) based systems helps to personalize training plans, monitor facility operations and streamline the member experience with mobile check-ins, class booking and loyalty programs. These tools can allow centers to operate smarter while delivering a more intuitive, member-centered experience.
Sommaggio said to keep in mind tech like virtual reality or AI-driven fitness will need to evolve to continue to stay relevant. Right now, it’s innovative, but the real test is whether it can deepen engagement and be equitably accessed by all community members.
Family-Focused Activities
Rockoff believes centers need to ensure to expand the idea of recreation beyond fitness and consider ways to bring families and friends together for engaging activities that focus on friendship and relationships.
“This can be done by developing or enhancing existing programming to include a track that is for families together,” said Rockoff. “In some ways, it could be back to the future with backyard games, including pickleball cornhole and movies. I’m focusing this idea on the concept that says if we —in theory — have one-third of our time for recreation, we should devote a significant portion of that to family and friends”
Flexible, Inclusive Facilities
Another trend to watch is the evolution of facility design. Sommaggio said spaces are becoming more flexible, inclusive and community driven. “Think of gyms that double as event venues, pools with movable floors, outdoor classrooms, indoor green spaces, sensory-friendly aquatics and culturally responsive programming that reflects the diversity of our neighborhoods. This level of adaptability ensures our centers can serve everyone, at every life stage.”
He added that communities are expecting more inclusive, culturally responsive, and financially accessible programs. This is pushing the Y to rethink how they design, deliver and scale impact.
Holistic Wellness
One focus of the YMCA of Southern Arizona is redefining what wellness looks like. Sommaggio said recreation centers are increasingly offering meditation pods, recovery lounges, coworking spaces and integrated physical therapy. They’re becoming holistic wellness hubs that foster social connection, not just physical fitness.
“The Y is deepening its role as a health equity partner,” said Sommaggio. “We’re building co-located hubs with schools, healthcare systems, and nonprofits. We’re advancing programs like ‘Prescribe the Y,’ where physicians refer patients to Y services that address both healthy living and the social determinants of health. It’s a powerful model for reducing healthcare costs and improving outcomes.”
Racquet Sports
Finally, Rockoff said he believes the expansion of racquet sports to include pickleball and padel will have staying power. “The question is how to maximize the opportunity of bringing people together beyond the court,” said Rockoff. “These sports are highly social and that provides many wrap around opportunities.”
Final Advice
While all these emerging trends could make a huge difference at your center, Rockoff said to collaborate with your team, board and community on what they’d like to see at your center. “Build owners and champions,” he said. “Don’t be afraid to try something and fail. That’s how you learn”
Sommaggio agreed with this sentiment and said just because a trend is national doesn’t mean it’s right for your neighborhood, and just because something feels new or untested doesn’t mean it’s not worth trying.
“The key is to pilot thoughtfully,” said Sommaggio. “Start small, measure impact, be willing to adapt along the way, scale what works and walk away from what can’t. I also encourage leaders to create space for innovation within their teams. Some of our best ideas have come from staff who are closest to the work. Give them the freedom to explore trends, test ideas, and learn from failure. If you’re only ever implementing what’s already been proven, you’ll always be a step behind. Sometimes the boldest moves are what create the most lasting change.”
