Tag: member engagement
The Wave Aquatic and Fitness Center, the featured facility of the September/October issue, is quite an anomaly. Nestled in Whitefish, Montana, a town of just under 7,700 people, The Wave has 6,750 members. I’m no ...
When you make a slight adjustment to your workout, you see results. The same is true of your marketing strategy. Your consumers are craving connections and want brands to speak to them, not at them. ...
Surveys are a simple and direct way of obtaining feedback from members and ensuring you’re meeting their needs. While there is a multitude of ways to survey, Kristina Brown, the director of member services at ...
It is essential to understand just how fragile our member relationships are. It is much easier to lose a member due to poor customer service than it is to create loyalty in the first place. ...
Have you ever wanted to run, bike and swim a triathlon without having to actually run, bike and swim for three straight hours? At the YMCA of Greater Oklahoma City, members who want to experience ...
Among the many swimming-based activities you can offer, few are more physically taxing than water polo. While possibly more intense than what the casual swimmer might be looking for, water polo is a great offering ...
“Maxima enim, patientia virtus.” The Latin phrase that reads, “Patience is the greatest virtue,” is quite popular — it’s a safe bet you’ve heard some variation of this saying, likely from your parents or a ...
Community rec centers are home to a wide variety of members. When it comes to fitness equipment, you want to ensure yours is as adaptive to your population as possible. For the Greater Kingsport Family ...
Offering personal training at your facility provides more programming options for your members and revenue for your facility. Below, we’ll explore some of the best practices for maximizing your personal training offerings from experts in ...
Across the nation, aquatic facilities have been changing. The addition of leisure and free play to community programs has been on the rise. It was only a natural extension to this trend that leisure pools and splash ...