Morgan Klaif, the member services administrator at JCC MetroWest, shares how to best leverage Twitter for your nonprofit organization. Nonprofit Organization Goal Improving the quality of life for others at a community, local, state, national ...
Lauren Burgoyne, the director of marketing and communications for the YMCA of Southern Arizona, shares about their post-COVID marketing strategy. While enduring month-long shutdowns, marketing was — and still is — a vital way to ...
In the 2021 March/April issue, we spoke with Latitia McCree, the senior vice president of communications and marketing at the YMCA of Metropolitan Detroit, about marketing strategies. What are the Detroit YMCA’s most effective marketing ...
With months of social distancing, closed facilities and anxiety about the coronavirus pandemic, your members’ physical and mental health have likely taken a toll. As fitness facilities, you know how to ease your members back ...
Community rec centers strive to do one thing: create a community. In order to fulfill this goal, you must have people inside your facility, which requires staff to turn interested prospects into members. Elsa Guerra ...
Tennis has been enjoyed across the world since 1870. And for over 60 years, tennis has remained a core component of the JCC Denver in Denver, Colorado. Their James M. Swiggart JCC Tennis Center is ...
Social media is a useful tool to market your program offerings, share upcoming events and post positive messages for your members. But in a time of closed facilities and social distancing, it is vital for ...
This month we spoke with Jennifer Federici, the associate vice president of marketing at the YMCA of Metropolitan Dallas about social media. What is your organization’s social media marketing strategy? JF: Our goal with social ...
To effectively reach millennial parents, organizations with youth programs should redefine their marketing strategies as family roles, structures and interests evolve. Here are ways to plan your marketing strategy with millennial parents in mind: Re-evaluate ...
In Part 2 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on how to utilize social media marketing in today’s increasingly digital world. Social ...