• Subscribe
  • E-Newsletter
  • Media Kit
  • Contact Us
  • Login
Community Rec
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Buyer’s Guide
No Result
View All Result
Community Rec
No Result
View All Result
Home Vendor Content Supplier Voice

5 Ways to Attract Millennial Members

Beachbody by Beachbody
June 7, 2019
in Supplier Voice, Vendor Content
0
Millennials
Share on FacebookShare on Twitter

As millennials’ spending power increases, it’s important that fitness center managers recognize the differences in marketing to this powerful group of growing fitness enthusiasts. Here are a few things to keep in mind:

Be Where They Are

Meet millennials where they are — which is primarily online. Everyone knows a strong social presence is key, but it can also be a drain on resources. So don’t try to be everywhere. Instead, focus on the social networks that make the most sense for your audience and you. Leveraging user-generated content can reduce the burden of content creation while also putting real faces to your facility.

 

Be Transparent

Put it all out there. Rather than hiding details you think may be less appealing to a member (because let’s be honest, it’s hard to hide anything online these days), be forthright with it and use that transparency as an opportunity to control the narrative. Are your hours more limited than your competitors? Then focus on the fact that your facility is always staffed and there is always someone available to answer customer questions.

Be Inclusive

Body positivity has become more than a buzzword — it’s a social movement. Gone are the days of a one-size-fits-all view of the ideal body. Understanding that members have different goals and a different definition of success is important, as it allows you to provide the right support.  

Be an Effective Solution

Millennials are looking for results. Some will come into your facility knowing exactly what they need to do to get those results, but many will not. Guide them to your group fitness room and offer classes that are proven to get results. The group fitness room is also a great place to upsell members on personal and small group training to help them achieve their fitness goals.

Be the Third Place

There is work, there is home, and then there is the “third place.” If members come in, workout and then leave, you aren’t their third place. Space to mingle, WiFi connectivity and snacks for purchase — these are a few things that will keep people from rushing out the door. Keeping them inside your doors for just a few more minutes will give them time to build meaningful relationships with staff and fellow members. Great connections are made in the group exercise room — but to cultivate those relationships, people need a place to gather.

Millennial preferences should not be putting traditional fitness centers out of business. The key is to effectively engage millennials through social media, personalize experiences through innovative group fitness programming, and ultimately create a sense of community that will keep them coming back.

 

Amy Bridgeo is the executive director of Beachbody LIVE at Beachbody, LLC. She can be reached at abridgeo@beachbody.com, or for more information on Beachbody LIVE classes, visit BeachbodyLIVE.com.

Tags: Beachbody LIVEmember acquisitionmember engagementMillennialssupplier voice
Previous Post

Inside the Best Cleanliness Practices at the JCC of Syracuse

Next Post

Get Personal and Get Results

Beachbody

Beachbody

Related Posts

BCI Burke
Brand Voice

Play That Moves You with BCI Burke

September 8, 2023
HWLS
Supplier News

New Nonprofit Management Company HWLS Launches

August 23, 2023
American Specialty Health
Supplier Voice

Episode 9: Jeff Na on American Specialty Health and Community

August 4, 2023
Praesidium
Brand Voice

Preserving Trust with Praesidium

July 7, 2023
YMCA of Central Kentucky
Interviews

Innovative Solutions Amplify Efficiency at YMCA of Central Kentucky

June 13, 2023
BellXcel Returns as Premier Sponsor
News

Arly by BellXcel Returns as Premier Sponsor of 2024 Community Rec Leadership Summit

June 6, 2023
Next Post
marketing

Get Personal and Get Results

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Our Newsletter

Exposure Guide + Media Kit

July/August 2023 Issue

July/August Issue
Facebook Twitter Instagram LinkedIn

Contact us at info@communityrecmag.com

  • Home
  • Subscribe
  • E-Newsletter
  • Media Kit
  • Contact Us

The Current Issue

September/October 2023

The Latest from CO

  • On-Demand: Exploring the Psychology of Weighing
  • Three Methods to Ensure Success When Evaluating Trends
  • YMCA of Greater St. Petersburg Opening Campus With Middle School
  • Mastering Employee Onboarding

© 2023 Community Rec Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
  • Buyer’s Guide

© 2023 Community Rec Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist