Tag: supplier voice
Going digital and building a hybrid model with wearables can help your community rec center better serve your members. Community recreation professionals across the U.S. have begun to breathe a sigh of relief as states ...
COVID-19 has brought unique challenges to the industry. As the world’s understanding of the virus has changed, so has the way you approach business. The same applies to members who are reevaluating their daily lives ...
How are your programs and facility evolving? The “new normal” is a phrase that has been thrown around a lot in these past few months. While it may be tempting to downplay aspects of the ...
As extended gym closures are nearing their end or lengthened due to state mandates, your club is approaching a unique re-opening period that is highly dependent on your members’ readiness to rejoin the public space. ...
When you make a slight adjustment to your workout, you see results. The same is true of your marketing strategy. Your consumers are craving connections and want brands to speak to them, not at them. ...
Not all investments are created equal. Brand new cars depreciate the second you pull off the dealer lot. Stock values can bounce up and down. Your early career is certainly an investment, and even the ...
Today, the oldest baby boomers are now in their 70s, and even the youngest boomers are fast approaching 60. And, perhaps because the underlying nature of YMCAs and JCCs is being involved in the community, ...
Creative and effective new ways to train are literally the lifeblood of our industry. And frankly, with the competitive nature of the business and the never ending battle to keep members and sell memberships, having ...
Your customers are hip to the advertising world. They react to being talked to, not talked at. Getting personal, by understanding the wants and needs of your member base, will help you build loyalty that ...
As millennials’ spending power increases, it’s important that fitness center managers recognize the differences in marketing to this powerful group of growing fitness enthusiasts. Here are a few things to keep in mind: Be Where ...
The Current Issue
