Tag: supplier voice
Today, the oldest baby boomers are now in their 70s, and even the youngest boomers are fast approaching 60. And, perhaps because the underlying nature of YMCAs and JCCs is being involved in the community, ...
Creative and effective new ways to train are literally the lifeblood of our industry. And frankly, with the competitive nature of the business and the never ending battle to keep members and sell memberships, having ...
Your customers are hip to the advertising world. They react to being talked to, not talked at. Getting personal, by understanding the wants and needs of your member base, will help you build loyalty that ...
As millennials’ spending power increases, it’s important that fitness center managers recognize the differences in marketing to this powerful group of growing fitness enthusiasts. Here are a few things to keep in mind: Be Where ...
Summer months scream outdoor activities. Longer days and warmer nights mean community concerts in the park, baseball games, summer camp and family barbecues, and with any social event, two things are required: food and music. ...
Though free water safety messaging isn’t as centralized as Giving Tuesday, for example, the principle remains the same: when organizations collaborate on a message and offer the public free access to the materials, they want ...
Fitness equipment is designed to last well beyond the warranty period. Experts say regular maintenance can extend the life of out-of-warranty fitness equipment by as much as 35 to 40 percent. With proper upkeep, older ...
Boutique fitness studios have figured out how to acquire new customers at an astounding rate. Successful studios have three key things in common: they provide a sense of community, the classes are fun and effective, ...
A certain percentage of the population finds traditional weight bearing fitness modalities, such as treadmills, ellipticals, upright lateral trainers or stair climbers to be too intense. People who cannot support their own body weight (full ...