In a world full of promotional flyers, what can you do to make yours stand out from the rest? Creating a well-designed flyer may seem daunting, but it doesn’t have to be. By following a few tips, you can significantly boost your flyer engagement rate, generate more awareness and interest, and drive even more registrations.
Here are some of the cardinal rules of flyer design, so you can create the most effective flyer campaigns to meet your organization’s goals:
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Rule No. 1: Make it eye-catching
According to Xerox, a person’s willingness to read a piece of content increases by 80% when there are colored visuals. You only have a few seconds to get your audience’s attention, so make those seconds count. Incorporate memorable graphics and vibrant colors to boost the effectiveness of your flyer. Using high-resolution images that evoke emotion and tell a story can be a driving force for creating interest in your programs. With the right imagery, your audience can easily determine what your flyer is about without the use of text.
Rule No. 2: Keep it concise
A person’s attention span only lasts an average of eight seconds, so short, compelling headlines and phrases are best to quickly capture the attention of your audience. Minimizing the amount of text on your flyer and including only the most important details will help ensure your audience isn’t overwhelmed. Use bullet points to break up your text and add additional pages if necessary, or redirect people to your website to learn more.
Rule No. 3: Understand your audience
Be sure your flyers speak to your desired audience. A program geared toward teens might have different messaging or design compared to a program for kindergarteners — be sure your flyer reflects this. Determine your key audience, then tailor your design to specifically meet its needs. When your audience can identify with your flyer’s messaging and theme, they’re more likely to identify with your organization as a whole.
Rule No. 4: Make it actionable
Remember the reason for your flyer campaign — you want your audience to complete a specific action. Whether it be to sign up for your program, visit your new location or contact your organization, make sure your flyer includes a call to action. Incentives like discounts or free trials are also effective at driving engagement because they create a sense of urgency and encourage your audience to take action right away.
Creating an effective flyer doesn’t have to be difficult, and the payoff of a well-designed flyer can be huge. With these tips in mind, your next flyer campaign is set up for success.
