YMCA professionals will be back in person April 6-9 in Tampa, Florida for the NAYDO 2022 Conference. To prepare, Carrie Yeiser, the senior director of events and marketing at Peake Media, gave her top three ...
Judi Christy, the director of marketing and communication at the Akron Area YMCA, shares a lesson learned in marketing to active older adults when transitioning to 24-hour access at one of the Y’s locations. Last ...
Cody Norton, a national sales director at Daxko, breaks down if you should limit discounts this January. Every dollar you bring in represents a new opportunity to better impact your community. Discounted programs and memberships ...
Gary Bernstein, the CEO of the Jewish Community Alliance of Northeastern Pennsylvania, shares best practices for marketing in nonprofit. Dedicate as much time as you can in developing your agency profile by establishing a compelling, ...
Email marketing – what it is and why you need to clean up your list today. On average, 99% of people check their email every day, but the average email open rate is 17.61%. Several factors ...
Here are four factors that play a role in how effective your plans are for member recruitment, engagement and retention. Fitness franchises continue to grow their presence across the US, and this suggests it’s more ...
Marketing strategies to get members back into your facilities. According to Ignite Visibility, almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic. After ...
The JCC of Staten Island has seen an uptick in violent incidents — including those motivated by anti-Semitism — in Staten Island and around the city. To help keep members of their facility and community ...
Judi Christy, the director of marketing and communication at the Akron Area YMCA, shares tips on marketing to active older adults. “Okay, Boomer – It takes one to know one.” We’re recognized by our crow’s ...