Learn how Daxko Engage is empowering nonprofits to transform communities by connecting people with the right message at the right time. Daxko has been serving the nonprofit community for over 20 years. During this time, ...
Last month, I shared some thoughts about the impact health data collection can have on memberships and how it helps you create unique value propositions for a variety of stakeholders. Now, let’s explore how health ...
Judi Christy, the director of marketing and communication at the Akron Area YMCA, shares experiences in the struggles of hiring. I’ll admit it, I am one of those people who gleefully accepts an invitation to ...
Tony Loretani, the general manager of Swagdog, shares how to navigate the promotional product industry and find the right distributor for your needs. There are days when we find ourselves in need of products to ...
Just like with any product, defining your brand will help you reach more members in your community. The process of defining a brand includes many steps, from generating marketing materials to writing slogans. The more ...
Jason Schaitz shares 15 ways to promote recreation programs locally. For your camps, leagues or any recreation program, word of mouth is your strongest tool for marketing. To gain traction via word of mouth, you ...
YMCA professionals will be back in person April 6-9 in Tampa, Florida for the NAYDO 2022 Conference. To prepare, Carrie Yeiser, the senior director of events and marketing at Peake Media, gave her top three ...
Judi Christy, the director of marketing and communication at the Akron Area YMCA, shares a lesson learned in marketing to active older adults when transitioning to 24-hour access at one of the Y’s locations. Last ...
Cody Norton, a national sales director at Daxko, breaks down if you should limit discounts this January. Every dollar you bring in represents a new opportunity to better impact your community. Discounted programs and memberships ...