Tag: Marketing
In The Last Word, we sit down with an industry expert to share their wealth of knowledge with you. This issue, the conversation features Mandy Lail, the marketing director of the YMCA of Northern Utah. 1. ...
In a world full of promotional flyers, what can you do to make yours stand out from the rest? Creating a well-designed flyer may seem daunting, but it doesn’t have to be. By following a ...
As you get ready to gear up for cold weather, holidays, end of year celebrations and closing out your budget year strong, how many of you have a solid January plan in place? After years ...
The struggle is real. For many of us who manage the social media accounts for our organizations, continuously low engagement rates on our most valuable content can cause frustration and discouragement. It’s true that Facebook’s ...
The other day, while visiting Columbus for a wedding, I stayed at a Marriott-Renaissance hotel. I was immediately greeted by the staff, thanked for my enrollment in their Bonvoy card, and offered a bottled water ...
According to a Statista study on internet usage, 90.9% of internet users in the U.S. regularly access an email account on a daily basis. With such a high percentage of the population (292.8 million people) ...
The vast majority of consumers today use an internet search when trying to find health and wellness services near them. Given this increasing reliance on technology, your organization’s website is most likely the first impression ...
While I was at the 2019 General Assembly of YMCAs, I had the pleasure of getting insights from several community rec professionals on the future of the industry and keys to success moving forward. One ...
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” — Steuart Henderson Britt If you are in any fitness leadership role, ...
If you’re still sending out 30,000 identical emails to people, from past board members to a parent whose kid took a swim lesson six years ago, it’s time to make the cut — in the ...
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