Tag: Marketing
The struggle is real. For many of us who manage the social media accounts for our organizations, continuously low engagement rates on our most valuable content can cause frustration and discouragement. It’s true that Facebook’s ...
The other day, while visiting Columbus for a wedding, I stayed at a Marriott-Renaissance hotel. I was immediately greeted by the staff, thanked for my enrollment in their Bonvoy card, and offered a bottled water ...
According to a Statista study on internet usage, 90.9% of internet users in the U.S. regularly access an email account on a daily basis. With such a high percentage of the population (292.8 million people) ...
The vast majority of consumers today use an internet search when trying to find health and wellness services near them. Given this increasing reliance on technology, your organization’s website is most likely the first impression ...
While I was at the 2019 General Assembly of YMCAs, I had the pleasure of getting insights from several community rec professionals on the future of the industry and keys to success moving forward. One ...
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” — Steuart Henderson Britt If you are in any fitness leadership role, ...
If you’re still sending out 30,000 identical emails to people, from past board members to a parent whose kid took a swim lesson six years ago, it’s time to make the cut — in the ...
Hosting events is a great way to keep current members engaged and attract potential new ones. Here, Erin Holt, the Kids Central and family programming manager at the Madison Area YMCA, breaks down the best ...
Your customers are hip to the advertising world. They react to being talked to, not talked at. Getting personal, by understanding the wants and needs of your member base, will help you build loyalty that ...
In the field of community recreation, children are offered a multitude of sports. To encourage youth participation, it’s important to offer the most popular programs and make them stand out. One of the first steps ...