Not all investments are created equal. Brand new cars depreciate the second you pull off the dealer lot. Stock values can bounce up and down....
Read moreToday, the oldest baby boomers are now in their 70s, and even the youngest boomers are fast approaching 60. And, perhaps because the underlying nature...
Read moreCreative and effective new ways to train are literally the lifeblood of our industry. And frankly, with the competitive nature of the business and the...
Read moreYour customers are hip to the advertising world. They react to being talked to, not talked at. Getting personal, by understanding the wants and needs...
Read moreAs millennials’ spending power increases, it’s important that fitness center managers recognize the differences in marketing to this powerful group of growing fitness enthusiasts. Here...
Read moreSummer months scream outdoor activities. Longer days and warmer nights mean community concerts in the park, baseball games, summer camp and family barbecues, and with...
Read moreThough free water safety messaging isn’t as centralized as Giving Tuesday, for example, the principle remains the same: when organizations collaborate on a message and...
Read moreFitness equipment is designed to last well beyond the warranty period. Experts say regular maintenance can extend the life of out-of-warranty fitness equipment by as...
Read moreBoutique fitness studios have figured out how to acquire new customers at an astounding rate. Successful studios have three key things in common: they provide...
Read moreA certain percentage of the population finds traditional weight bearing fitness modalities, such as treadmills, ellipticals, upright lateral trainers or stair climbers to be too...
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