Category: Supplier Voice
Cycling has become a real buzz recently, and is set to become even more popular in the future. Therefore, the trend of combining heart rate training with indoor cycling is growing too. Delivering effort-based training ...
Are you responsible for the overall maintenance of your swimming pool facility? As the operator/manager of a YMCA, JCC or other commercial facility, you have the need to handle the maintenance tasks required for the ...
When you make a slight adjustment to your workout, you see results. The same is true of your marketing strategy. Your consumers are craving connections and want brands to speak to them, not at them. ...
Not all investments are created equal. Brand new cars depreciate the second you pull off the dealer lot. Stock values can bounce up and down. Your early career is certainly an investment, and even the ...
Today, the oldest baby boomers are now in their 70s, and even the youngest boomers are fast approaching 60. And, perhaps because the underlying nature of YMCAs and JCCs is being involved in the community, ...
Creative and effective new ways to train are literally the lifeblood of our industry. And frankly, with the competitive nature of the business and the never ending battle to keep members and sell memberships, having ...
Your customers are hip to the advertising world. They react to being talked to, not talked at. Getting personal, by understanding the wants and needs of your member base, will help you build loyalty that ...
As millennials’ spending power increases, it’s important that fitness center managers recognize the differences in marketing to this powerful group of growing fitness enthusiasts. Here are a few things to keep in mind: Be Where ...
Summer months scream outdoor activities. Longer days and warmer nights mean community concerts in the park, baseball games, summer camp and family barbecues, and with any social event, two things are required: food and music. ...
Though free water safety messaging isn’t as centralized as Giving Tuesday, for example, the principle remains the same: when organizations collaborate on a message and offer the public free access to the materials, they want ...
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