• Subscribe
  • E-Newsletter
  • Media Kit
  • Contact Us
  • Login
Community Rec
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
    • Pickleball Innovators
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
    • Case Studies
  • Podcast
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
    • Pickleball Innovators
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
    • Case Studies
  • Podcast
  • Buyer’s Guide
No Result
View All Result
Community Rec
No Result
View All Result
Home Column

Creating the Ultimate Connected Community with YMCA360

Ronn McMahon by Ronn McMahon
June 30, 2021
in Column, Programming
0
YMCA360
Share on FacebookShare on Twitter

How YMCA360 is helping community rec centers create the ultimate connected community. 

COVID-19 may have expedited the expansion of virtual fitness options, but the need for fitness centers to enter the digital space was around well before the pandemic hit. Pre-virus, the Greater Wichita YMCA in Wichita, Kansas was strategizing how to bring the people, places and programs of the Y to members even when they couldn’t physically make it to one of the 10 branch locations. As president and CEO, I knew members’ shifting habits and increasingly mobile lifestyles were changing the landscape of health and wellness. Keeping the Y brand relevant meant keeping up with the times, and that is what led to the creation of YMCA360.

From the start, YMCA360 was an ambitious project with national implications I insisted be done right with high-quality production and best-in-class systems. That led to joining forces with Dan Dieffenbach, the executive producer of YMCA360. Launched publicly earlier this year, YMCA360 has become the ultimate connected community with new partners – small and large Ys, single locations and associations – added on almost a daily basis.

YMCA360 was never intended to be a substitute for the community that lives inside Y branches. It was designed to serve as a value-added benefit for Y members and an opportunity for areas not served by Ys to join the movement in an affordable way.

Partners of YMCA360 benefit from a cost-sharing model that makes it possible to offer such advanced technology in their areas. Currently, members at 242 partner Y locations across the country have access to 700+ pieces of on-demand and livestreaming content for the mind, body and spirit through mobile, web and TV.

When speaking with Anne Brigis, the president and CEO of the YMCA of Long Island, she said her team simply didn’t have the resources to execute a full digital experience for members, but when they saw what YMCA360 was delivering, they were in awe and without hesitation joined the partnership.

“From Day One, the YMCA360 team has shown their dedication to bringing Ys together to create a seamless experience and bring programs and classes to members of all ages and interests,” said Brigis. “The technology is fantastic, the content is powerful and the experience is effortless. YMCA360 has exceeded our expectations.”

With a library of exercise classes, sports videos, nutrition and cooking classes, personal training, art instruction and more, there’s nothing else like YMCA360 on the market today.

“We have set ourselves apart from all others by the sheer scope and quality of what we offer,” said Deiffenbach. “YMCA360 videos are filmed in high-end studios featuring Y instructors and experts who are trusted and sought after in their communities. These aren’t actors, they are real people who form real connections with their students.”

YMCA360 continues to grow by the day with a new search feature and other enhancements that allow partner Ys to customize content specific to their location just introduced. The ymca360.org website provides an in-depth look at this robust digital experience. Comments, suggestions and inquiries about becoming a partner are welcome anytime at info@ymca360.org.

 

This article was written by Ronn McMahon, the president and CEO of the Greater Wichita YMCA, in conjunction with Dan Dieffenbach, the executive producer of YMCA360.

*Photo courtesy of the Greater Wichita YMCA

Stay up to date on industry trends, best practices, news and more.

Tags: communitycommunity engagementCommunity Reccommunity recreationfeaturedGreater Wichita YMCAprogrammingvirtual programmingYMCAYMCA360
Previous Post

Katy Leclair Next President and CEO of Greater Joliet Area YMCA

Next Post

Utilizing Water Noodles in Swimming Lessons

Ronn McMahon

Ronn McMahon

Ronn McMahon is the president and CEO of the Greater Wichita YMCA.

Related Posts

Engaging seniors
Column

Engaging Seniors at Your Center

April 23, 2025
food service
Column

Food Service Tips for Camps and Program Directors

April 16, 2025
Fitness Trends
Column

Wellness and Fitness Trends You Need to Know for 2025

April 2, 2025
Newport County YMCA
Programming

New Golf Program at Newport County YMCA Provides Accessible Outlet for Recreation

March 31, 2025
JCC Greater Boston
Programming

Liane Weber on the Family Wing at the JCC Greater Boston

March 24, 2025
Click to cancel
Column

Navigating the FTC’s ‘Click to Cancel’ Rule: What Community Recreation Centers Need to Know

March 19, 2025
Next Post
water noodles

Utilizing Water Noodles in Swimming Lessons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Our Newsletter

Exposure Guide + Media Kit

March/April 2025 Issue

Get Updates in your inbox

Stay up to date on industry trends, best practices, news and more.

Facebook Twitter Instagram LinkedIn

Contact us at info@communityrecmag.com

  • Home
  • Subscribe
  • E-Newsletter
  • Media Kit
  • Contact Us

The Current Issue

The Latest from CO

  • DynaDome Creates an Innovative Aquatics Space at YMCA of the Virginia Peninsulas
  • Brittany Gardner on Social Media Marketing Strategies
  • JCC Maccabi Expands With Inaugural Campus Games
  • YMCA Southcoast Welcomes Lucria Ortiz as New President and CEO

© 2025 Community Rec Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
    • Pickleball Innovators
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
    • Case Studies
  • Podcast
  • Buyer’s Guide

© 2025 Community Rec Magazine. Published by Peake Media.