On June 5, the Hampshire Regional YMCA in Northampton, Massachusetts, hosted its first exercise class in its airnasium. The open-concept facility features specialized outdoor equipment from BeaverFit and Mondo flooring. With a timber frame and roof, members now have a safe and scenic space to workout outside.
“During the COVID-19 pandemic, we started having exercise classes outside, and we realized people needed and wanted to exercise outdoors,” said Julie Bianco, the CEO of the Hampshire Regional YMCA. “It enabled us to expand our programming without adding more square footage or going somewhere else. We’re able to utilize a space we weren’t using to create a great airnasium.”
When the Y was envisioning the space, it conducted research through community feasibility studies and by looking at similar projects from around the country. While many organizations they observed were in warmer climates, the Hampshire Regional YMCA knew members would still use an outdoor facility year-round. Along with Group X programming, the Y will be using the space for community events like Trunk-or-Treat, summer camp and more.
“Many of our members are very supportive because it’s a unique space that enables them to be outside,” said Bianco. “We’re having three major phases of facility development, and we decided to do this one first because it’s a very visible project. People can see we weren’t static during the COVID-19 pandemic, and we’re continuing to grow post-COVID-19. We’re imagining new phases and increasing revenue by getting more members.”
Being Prepared for Challenges
Being aware of and anticipating potential challenges with such a project was a big tip from Bianco. For example, every member won’t be satisfied with the product from a capital campaign. Marketing and communication about the value of the new addition can deter a number of negative opinions.
Bianco also advised to ask about challenges other leaders experienced when conducting similar projects and valuing the opinions of experts you’re working with. This can help determine concerns that may come up in the development. Drawing from a variety of expertise can improve both the result and the process of getting there. Asking questions along the way ensures you’re involved and keeping members at the forefront of decision-making.
“You have to be on top of things because while we’re thinking one way, our construction company may be thinking another way,” said Bianco. “You must really listen and make sense of what they say. Trying to be forward thinking is always a challenge but getting input from other experts ensures we’re not operating in a vacuum.”
Bianco looks forward to exploring the innovative airnasium’s endless uses along with future ways to serve Hampshire Regional YMCA members. With the constant evolution of trends, figuring out how to cater to their needs can feel like a moving target. Starting with a positive, servant-leader mindset and putting together a team of dedicated individuals sets you and your community up for success.
“One thing I continue to live by is don’t stop envisioning ways to meet the needs of your community,” said Bianco. “There’s always a solution. It may not be simple, but don’t be afraid to do things that are hard. Have a good sense, good operations and a good team. Having that gives people’s trust in you moving forward.”
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