To better connect with their communities, leadership teams at rec centers across the country are utilizing analytics to gain more knowledge about their audience. The YMCA of Metropolitan Los Angeles is doing so thanks to their beneficial partnership with Insightful Markets.
Mark Dengler, the executive vice president and COO of the YMCA of Metropolitan Los Angeles, said using Insightful Markets provides the Y reliable information and dependable demographic information to act on.
Below, Dengler details the Y’s collaboration with Insightful Markets, benefits members are seeing as a result of the partnership and more.
Why did you decide to partner with Insightful Markets? What problem were you looking to solve; or what solution were you looking to incorporate?
Insightful Markets is an affordable and reputable organization that continually updates its products to accommodate the needs of YMCAs. We have wrestled with more efficient financial aid procedures in order to open our doors to every Los Angeles resident. The company came to our relief and provided a genuine tool in FAcheck to help us open our doors to all.
What are the benefits to your business as a result of this partnership?
We now have a reliable, affordable and responsive partner as it relates to demographic information. The data is so good, we can base our strategy on it.
What are the benefits to your members as a result of this partnership?
We now have more affordable prices and greater accessibility.
Have you been pleasantly surprised by working with Insightful Markets in any way?
We’re continually encouraged at their different problem-solving approaches.
What else can you tell other rec center professionals about the benefits of working with Insightful Markets?
If you want reliable, affordable information to act on, contact Insightful Markets. You won’t be disappointed.
