Esports is a trending program in community rec as leaders realize the unique, integrative lessons that can be taught through gaming. Along with how to play certain video games, participants can learn about conduct, collaboration strategy and more. As such, the YMCA of Greater Brandywine decided to invest in this area, partnering with Metro Esports to further the values esports teaches.
“Esports programming is something our team has been interested in launching for the past two years,” explained Taylor Kassel, the executive director of the Oscar Lasko branch of the YMCA of Greater Brandywine. “We’re thrilled to have a strong partnership with the team at Metro Esports to bring our programs to life.”
Capitalizing on the Trend
Furthering on building character values in esports, the new program will also teach foundational skills in science, technology, engineering, art and math (STEAM). Youth will learn about coding, computer building, animation and more through this inclusive and opportunity-rich area.
Kassel noted the growth esports is seeing as more industries and individuals are beginning to see its value. While the platform helps young people cultivate important life skills, it also can open new doors of opportunity.
“As the global esports market is projected to reach $3 billion by 2025, engaging in it exposes members to numerous career opportunities in areas like game development, content creation and digital media,” said Kassel. “Additionally, over 200 U.S. colleges now offer esports scholarships with more than $15 million awarded annually.”
Openly accommodating the rising popularity also increases the opportunities for the YMCA of Greater Brandywine to connect with more families. Its new esports lounge creates appeal for more community members, and the space adds value to membership.
Better Serving Members Through Esports
Furthermore, the Y is planning to engage with more local schools through the partnership with Metro Esports. Through competitive esports teams, after-school programming and other STEAM educational opportunities, the YMCA can reach new populations of elementary, middle school, high school and college students. “Through this collaboration, we aim to provide a pathway for students to explore careers in technology, game development, digital media and more,” said Kassel. “This creates additional opportunities for academic and personal growth.”
Without these spaces, the YMCA of Greater Brandywine would be missing out on critical opportunities to serve its members. Though jumping into trends can be risky, Kassel emphasized the need to do so. Pursuing unique partnerships has been an innovative solution for the Y in creating deeper connections with families.
“We’d like to emphasize the importance of staying on top of trends and ensuring a safe environment for participants,” said Kassel. “It’s imperative any potential partner aligns with and understands the strategic direction of your organization. In addition, leaders should consider how to bring parents into the fold so they have the opportunity to learn what their children are doing — especially in regard to the internet, gaming literacy and safety.”
Like with anything new and trending, there can also be apprehension. Being a trailblazer in your community may require coercion to get people invested in what you’re doing.
However, Kassel emphasized how the work speaks for itself. “For many families, esports is new and still emerging,” she said. “We hope our community appreciates the opportunity to learn more about esports and how it can benefit youth and adults through education, innovation and social/emotional learning.”
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