Learn how playsets offer your center a refreshing active play option from Kristin Sidwell, the marketing and communications manager at CedarWorks Playsets.
In today’s fast-paced, technology-driven world, children are spending less time engaged in active, unstructured play — a critical component of healthy childhood development. Community, fitness and recreation centers have a unique opportunity to address this issue by incorporating indoor or outdoor playsets into their facilities. Doing so not only benefits children, but also serves as a powerful tool for driving new memberships and increasing member retention.
Active, unstructured play is any physical activity children engage in freely, without rigid rules or structured guidance. Unlike organized sports or scheduled activities, unstructured play allows children to use their creativity, develop problem-solving skills and engage in spontaneous movement. Climbing, running, jumping, and imaginative play on playgrounds and playsets foster cognitive, social and physical development.
Research consistently highlights the benefits of active play. It enhances motor skills, improves balance and coordination, and supports overall fitness. Beyond the physical benefits, unstructured play is essential for emotional well-being. It helps children manage stress, build resilience and develop independence. Socially, playtime encourages teamwork, communication and conflict resolution skills — essential life skills that contribute to well-rounded development.
By integrating high-quality playsets into their facilities, community recreation centers can significantly enhance their appeal to families. Parents seek environments where their children can be active and engaged while they participate in workouts, classes or other activities. A well-designed play area allows parents to enjoy their fitness routines with peace of mind, knowing their children are safely entertained.
Additionally, these play areas serve as a social hub for families. Parents are more likely to form friendships and build a sense of community in a space where their kids are also making friends. This sense of belonging fosters long-term membership retention, as families develop an emotional connection to the center.
Providing opportunities for active, unstructured play is more than just an amenity — it’s an investment in the well-being of children and the success of a community or fitness center. By recognizing the importance of play and implementing well-designed play areas, these centers position themselves as family-friendly destinations that prioritize holistic wellness. The result? Increased memberships, higher retention rates and a thriving, engaged community.
In a world where screen time often replaces physical activity, playsets offer a refreshing and necessary alternative. By fostering a culture of movement and exploration, community recreation centers can make a lasting impact on both their members and the next generation.
