• Subscribe
  • E-Newsletter
  • Media Kit
  • Contact Us
  • Login
Community Rec
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
    • Pickleball Innovators
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
    • Case Studies
  • Podcast
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
    • Pickleball Innovators
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
    • Case Studies
  • Podcast
  • Buyer’s Guide
No Result
View All Result
Community Rec
No Result
View All Result
Home Vendor Content Supplier Voice

Accepting the New Normal

Joe Gram by Joe Gram
August 4, 2020
in Supplier Voice, Vendor Content
0
new normal
Share on FacebookShare on Twitter

How are your programs and facility evolving?

The “new normal” is a phrase that has been thrown around a lot in these past few months. While it may be tempting to downplay aspects of the phrase as alarmist or extremist, there are practical realities you should be confronting in your gymnastics, recreational and fitness programs.

We need to accept participation in normal programs is going to be greatly impacted, due to COVID-19 concerns, financial concerns or school closure concerns. To look past the new normal and focus on what has been done in the past is a recipe for struggle and frustration. Accept the new normal.

Once accepted, however, you will realize within the new normal there are great opportunities for programs and facilities innovative and open-minded enough to evolve:

  • Can a gymnastics program evolve overnight into a daycare that offers physical education services and Zoom school login?
  • Can a soccer program become a remote, mobile, multi-sport service targeted to local neighborhoods and gated housing communities?
  • Can an after-school program offer morning and evening programming targeted to working parents with kids stuck at home?

The key here is having an innovative and creative mindset. Take a look at the equipment you have available to you — foam mats, AirTrack mats, obstacles and education materials — to see how they may be used to offer new or different programs.

Certain pieces of equipment are universal in their applications. AirTrack mats are well known as gymnastics training surfaces, but work just as well for daycare recreational play and movement. A single mat can be used for dance, martial arts, physical fitness, performing arts and even rehab. Foam mats offer the same universal application opportunities.

Take a look at the physical space you have available to you — your gymnastics facility, your fitness center, your office space.

Small, niche dance studios or cheer gyms can rent out an unused gymnastics floor at an unusual time. A closed church can make use of a basketball court. A bankrupt language school can use office space.

Accept a version of the new normal — the strongest of your competitors will be. Be willing to look beyond what you used to do to imagine creative new opportunities outside your comfort zone. See your equipment in a new light and your facility from a new angle. Good luck.

Stay up to date on industry trends, best practices, news and more.

Joe Gram

Joe Gram is the owner of AirTrackFactoryUS and TrueMovementTech, specializing in inflatable training solutions for the highest levels of athletic performance and training. He can be reached at joe@airtrackus.com, or visit airtrackus.com and truemovement.tech.

Tags: AirTrack matAirTrackFactoryUScoronavirusCOVID-19equipmentprogrammingsupplier voiceTrueMovementTech
Previous Post

Keeping Kids Safe Through the Safety Around Water Program

Next Post

Helping Children Feel Calm With Yoga

Joe Gram

Joe Gram

Joe Gram is the owner of AirTrackFactoryUS and TrueMovementTech, specializing in inflatable training solutions for the highest levels of athletic performance and training. He can be reached at joe@airtrackus.com, or visit airtrackus.com and truemovement.tech.

Related Posts

Upace
Brand Voice

Empowering Connections: The Story of Upace and its Mission-Driven Platform

May 21, 2025
YMCA of the Virginia Peninsulas
Interviews

DynaDome Creates an Innovative Aquatics Space at YMCA of the Virginia Peninsulas

May 14, 2025
IFTA
Supplier Voice

Carter Collins on Accessible Fitness Certifications Through IFTA

May 8, 2025
AI and digitization
Expert Q&A

Jim Paro on Enhancing Operations Through AI and Digitization

April 9, 2025
DynaDome
Expert Q&A

How DynaDome Enhanced the Member Experience at the Taylor Family YMCA

March 27, 2025
NAYDO 2025
News

The Must-See Companies of NAYDO 2025

March 26, 2025
Next Post
Helping Children Feel Calm

Helping Children Feel Calm With Yoga

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Our Newsletter

Exposure Guide + Media Kit

May/June 2025 Issue

Get Updates in your inbox

Stay up to date on industry trends, best practices, news and more.

Facebook Twitter Instagram LinkedIn

Contact us at info@communityrecmag.com

  • Home
  • Subscribe
  • E-Newsletter
  • Media Kit
  • Contact Us

The Current Issue

The Latest from CO

  • Missoula Family YMCA: Immeasurable Spirit
  • Q&A on the Healthy Habits Program at the YMCA of Greater Boston
  • Empowering Connections: The Story of Upace and its Mission-Driven Platform
  • Building a Culture of Safety with Risk Management

© 2025 Community Rec Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
    • Pickleball Innovators
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
    • Case Studies
  • Podcast
  • Buyer’s Guide

© 2025 Community Rec Magazine. Published by Peake Media.