This issue, we spoke with Mindy Dodge, the associate branch manager and former senior director of aquatics at the Piedmont Family YMCA in Charlottesville, Virginia, about successful winter aquatics strategies.
Detail successful aquatics programs or initiatives your YMCA runs during winter.
MD: Our YMCA has started school-based water safety learn-to-swim programs during winter months. Recognizing water safety is a critical skill for all children, we work closely with local schools to ensure students have access to quality aquatics education. During the 2023-2024 season alone, we were able to serve over 1,200 students through our water safety learn-to-swim programs. This initiative not only provides children with essential swimming skills, but also instills confidence and promotes a life-long appreciation for aquatics activities.
By tailoring our programs to meet the needs of local schools, we’ve been able to offer a structured and consistent schedule that aligns with the academic calendar. The winter months — while traditionally seen as a slower time for aquatics — have become one of our busiest periods due to the success of these programs. We’ve seen firsthand the impact these lessons have on students, many of whom haven’t had the opportunity to learn to swim otherwise.
How does your YMCA market those specific programs to the community?
MD: Our approach to marketing aquatics programs begins with building strong relationships with local school systems. We emphasize the value of our learn-to-swim programs as an essential component of students’ physical education and safety training. By presenting these programs as a vital resource for the well-being of students, we’ve successfully gained the support of school administrators. We highlight the fact that swimming isn’t just a recreational skill, but a lifesaving one. We position our YMCA as the best partner to help schools deliver this crucial education.
What advice or tips do you have for aquatics leaders to keep top of mind during the cooler months?
MD: During the colder months, it’s crucial for aquatics leaders to think creatively about program scheduling and utilization of pool space. One effective strategy we’ve employed is aligning our programs with the school calendar. By offering lessons during school hours, we’re able to make the most of our pool time while providing a valuable service to students. This approach not only keeps our facilities busy during a traditionally slower season, but also ensures our programs remain relevant and accessible.
