January & February 2020 Issue

How embracing the needs of all ethnicities and cultures has given the YMCA of Greater New York a strong presence...

This month, we spoke with Lindsey Lerit, the membership director at the Merrimack Valley YMCA, about engaging new members during...

Whether you’re currently in the market for a management software partner or considering making a switch in the future, there...

To create an exceptional fitness class experience for your members, you need three outstanding aspects: instructors, environment and programming. Focusing...

Most often, whether an aquatics class is labeled for seniors or not, those are the members who attend. Aqua fitness...

YMCAs, JCCs and community rec centers are unique. They’re nonprofit entities, but they have to keep the lights on. This...

Delivering a great small group training (SGT) experience involves extra attention to detail when it comes to your layout, coaching...

To effectively reach millennial parents, organizations with youth programs should redefine their marketing strategies as family roles, structures and interests...

When it comes to personal data, maintaining privacy for families is of the utmost importance. Over the last decade, protecting...

When considering a capital fundraising campaign, some community rec professionals may be unsure about whether to use a fundraising consultant....

In The Last Word, we sit down with an industry expert to share their wealth of knowledge with you. This issue,...