Marketing & Sales

Morgan Klaif, the member services administrator at JCC MetroWest, shares how to best leverage Twitter for your nonprofit organization. Nonprofit Organization Goal Improving the quality...

YMCA professionals will be back in person April 6-9 in Tampa, Florida for the NAYDO 2022 Conference. To prepare, Carrie Yeiser, the senior director of...

Gary Bernstein, the CEO of the Jewish Community Alliance of Northeastern Pennsylvania, shares best practices for marketing in nonprofit.  Dedicate as much time as you...

Email marketing – what it is and why you need to clean up your list today. On average, 99% of people check their email every day,...

Judi Christy, the director of marketing and communication at the Akron Area YMCA, shares a new approach to thinking about member retention. At the start of...

Key findings from a survey conducted by the NRPA research team on effective marketing and communications. With heightened isolation, mental health and childcare concerns as...

Marketing strategies to get members back into your facilities. According to Ignite Visibility, almost 90% of marketers say their social marketing efforts have increased exposure...

Judi Christy, the director of marketing and communication at the Akron Area YMCA, shares tips on marketing to active older adults. “Okay, Boomer – It...

In the July/August 2021 issue, we spoke with Lori Cook, the director of marketing at the Countryside YMCA in Lebanon, Ohio, about marketing fall programs...

Lauren Burgoyne, the director of marketing and communications for the YMCA of Southern Arizona, shares about their post-COVID marketing strategy. While enduring month-long shutdowns, marketing...