Marketing & Sales

Just like with any product, defining your brand will help you reach more members in your community. The process of defining a brand includes many...

Jason Schaitz shares 15 ways to promote recreation programs locally. For your camps, leagues or any recreation program, word of mouth is your strongest tool...

Morgan Klaif, the member services administrator at JCC MetroWest, shares how to best leverage Twitter for your nonprofit organization. Nonprofit Organization Goal Improving the quality...

YMCA professionals will be back in person April 6-9 in Tampa, Florida for the NAYDO 2022 Conference. To prepare, Carrie Yeiser, the senior director of...

Gary Bernstein, the CEO of the Jewish Community Alliance of Northeastern Pennsylvania, shares best practices for marketing in nonprofit.  Dedicate as much time as you...

Email marketing – what it is and why you need to clean up your list today. On average, 99% of people check their email every day,...

Judi Christy, the director of marketing and communication at the Akron Area YMCA, shares a new approach to thinking about member retention. At the start of...

Key findings from a survey conducted by the NRPA research team on effective marketing and communications. With heightened isolation, mental health and childcare concerns as...

Marketing strategies to get members back into your facilities. According to Ignite Visibility, almost 90% of marketers say their social marketing efforts have increased exposure...

Judi Christy, the director of marketing and communication at the Akron Area YMCA, shares tips on marketing to active older adults. “Okay, Boomer – It...