When selecting a software and engagement solution for your rec center, it’s essential to pick a company that can truly enhance the experience for the community. That’s why the YMCA of Central Kentucky has been a customer of Daxko since 2004.
Theresa Orlando, the director of business operations at the YMCA of Central Kentucky, said the center was previously using software that was becoming obsolete. Her team knew they had to make a change to improve the experience for members, participants and employees. After visiting with a few other Ys that had transitioned to other systems, Daxko stood out to the team, and they have been seeing results now for over 18 years.
Below, Orlando details the Y’s experience with Daxko, the company’s benefits and more.
How has Daxko contributed to the YMCA of Central Kentucky’s ability to effectively connect with members, communicate its mission and deliver its services?
With Daxko Engage being tied to our active membership base, it makes communication easy. We can manage our lists more efficiently from the same system and we can send automated emails out to those who have registered for programs, are on program waitlists, expiration reminders for those on financial assistance, information about upcoming events, and more. We also have a robust new member lifecycle built out with touch points along the way by membership category.
What benefits and successes has the YMCA of Central Kentucky achieved as a result of the partnership with Daxko?
Some of the benefits of Daxko is the ability to be paperless. We love this option. It has tremendously cut down on the time it takes to join as a member, as well as the ability for prospects to join or rejoin online. Not to mention it also provides the ability for online registration of programs and childcare.
Some of the benefits for our members is the ability to have access to their accounts for information they need whether its usage, upcoming programs they’ve registered for or their childcare tax statements. This takes a lot of transactional work off our team to have time to engage with our members.
How has your relationship with Daxko evolved and what kind of ongoing support have you received since the initial implementation?
We’ve had continued support from Daxko throughout the years. When we transitioned to using Daxko Engage in 2021 and back to Daxko’s fundraising module in late 2022, we had great support from tenured Daxko staff to ensure we had everything set up the way we wanted. They’ve also helped along the way with those peculiar “one off” type of questions. Most recently, we have been assigned a strategic relationship manager, who has been a great benefit to our relationship with Daxko.
Have you been pleasantly surprised by working with Daxko in any way?
I enjoy that they have a customer service team available by email or phone that can assist with any questions or problems you may run into.
What would you say to other nonprofit professionals about the results they can expect from partnering with Daxko?
They’re always improving their products and will work with you to find a solution to any problem you may encounter. Whether it’s changes with sales tax or being new to one of their modules, they are there to help.