Matrix Fitness, the world’s fastest-growing commercial fitness brand, announced today a strategic partnership with YMCA360, a digital platform for Y members across the nation, headquartered in Wichita, Kansas. The partnership allows members to access the depth and breadth of the Y with 1,000-plus on-demand exercise classes and programs on Matrix Fitness Touch and Touch XL Consoles and the new Virtual Training Cycle.
YMCA360 offers group exercise classes, youth sports instruction, nutrition and well-being classes and more to serve YMCA members wherever they are. Content is continuously being added and can be accessed via the YMCA360 website, Roku, AppleTV, AndroidTV or mobile app. Classes are led by a YMCA instructor and reflect the same great programming people already expect from the Y.
Through the partnership, YMCA360 plans to release more product-specific exercise classes featuring Matrix Fitness cardiovascular machines – including treadmills, Suspension Ellipticals, Ascent Trainers, ClimbMills and stationary cycles. New YMCA360 partners will gain access to the content automatically when it’s released starting in late Q4 2021.
“The technology is intended to bring the people, places and programs of the YMCA to members so they can supplement their health and wellness journey at any time and from any location,” said Ronn McMahon, president and CEO of the Greater Wichita YMCA and co-founder of YMCA360, in a statement.
Furthermore, the YMCA 360 integration will allow other Matrix customers, specifically those where fitness isn’t their core business, the opportunity to offer YMCA content to their audience.
“At Matrix, we are delighted to support the YMCA in their efforts to help people and communities learn, grow and thrive,” said Brian Rewkowski, senior manager of Strategic Accounts and Group Education at Matrix, in a statement. “Our approach to technology enables the YMCA to put their brand first, further amplifying their message and sharing their content, both within and outside of their community.”
