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How Myzone Motivates Members at the Robinhood Road YMCA

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For this customer spotlight, we spoke with Jordan Lloyd, the executive director and association wellness director of the Robinhood Road YMCA to share his experience working with Myzone:

How were you introduced to Myzone and why did you decide to partner with them?

JL: When the boutique fitness craze took off, I heard a lot of buzz about heart rate training, and more specifically, the Myzone product. In 2018, while attending a conference in San Diego, I was able to spend some time at the Myzone booth. I knew it was a product that could benefit our members. The product seemed very user-friendly, was a very high value for the price, and ultimately, I knew it would connect, motivate and help get results for our members.

How has Myzone helped improve your fitness classes?

JL: Myzone has greatly enhanced our fitness classes across the board. Members are more motivated during class when they can see their efforts displayed on screens or their phones, getting them better results on their fitness journey. The social aspect has been a huge benefit as well, connecting members on the app platform to each other. Members have even created challenges among each other in the app, which has led members to try new classes they had never tried before. We have also created a fee-based heart rate training program called “Afterburn” that members who have a Myzone belt can take. All sessions are currently at max capacity, resulting in increased fitness revenue.

What do your members like about Myzone?

JL: Everything — and that is not an exaggeration. They love the ease of use, motivation from activity tracking and social connectivity. We have members in all age demographics and fitness abilities utilizing the belts.

How would you describe Myzone’s customer support?

JL: In my 10-year career, Myzone is the easiest software technology I have implemented. And when we did have a question about something, the Myzone support team has been top notch. I work with national account manager Jason Gottlieb, and he has been super helpful throughout the entire process.

Why should other community rec professionals consider working with Myzone?

JL: I encourage all community rec professionals to work with Myzone or at least consider hearing about the product. Not only for all the reasons mentioned above, but it will give your facility that extra fitness credibility, as well as enhance your overall member experience. It was an easy decision for us.

 

For more information, call 312.870.4800, email salesusa@myzone.org or visit myzone.org.

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Bobby Dyer

Bobby is the editor of Community Rec Magazine. He can be reached at bobby@peakemedia.com.

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