Tag: Pro Talk
Social media personas are fictional representations of your ideal customers. They are developed by an in-depth analysis of your target audience — whether it’s age, location, exercise likes and dislikes, time constraints, group class needs, ...
When guests are visiting your facilities, what kind of messages are they hearing over your sound system? All too often, it’s easy to just plug in the radio or a playlist, and not give it ...
It’s no secret that most of us are addicted to our mobile devices. The average person will spend in excess of four hours per day on a device, according to INC. Mobile technology and applications ...
Is there a particular segment in your community that isn’t being met? It could be a burgeoning demographic of young parents, or neglected groups and income brackets awaiting a safe place to play. The first ...
Instinctively, you know music plays an important role in helping set the atmosphere at your facilities. But there is also scientific proof of this affect. The article “How Music Affects the Brain” by Deane Alban ...
Providing a consistent, high level of service to members and guests is at the core of every facility’s operations. The addition of new programming and equipment upgrades are vital and necessary steps to meet members’ ...
While ADA compliance might be a mandate for your facility, to truly serve your whole community, you should count accessible aquatic programming among your best practices. Swimming isn’t just for swim teams, and recreation facilities ...
We all know 76 million Baby Boomers represent a generation that did not go quietly into middle age. And don’t try telling them they’re now in the middle of their golden years. While tens of ...
There are multiple club management and billing programs, and these software platforms enable maximization of revenue, and help fitness and sports facilities manage their membership database. In a normal course of billing, there will always ...
Gone are the days of creating lengthy manuals stored in big binders that ultimately serve as a haven for dust bunnies after your staff orientation. Our future workforce is comprised of digital natives who are ...