Fitness equipment plays an essential role in defining a rec center. When choosing an equipment vendor, the YMCA of Metropolitan Denver knew this importance and quickly recognized Matrix Fitness as a viable supplier.
Kimberly Armitage, the vice president of strategic growth and membership at the Y, said Matrix Fitness stood out due to its unique, high-quality offerings, customer service and cutting-edge technology which aligned with the organization’s goals. She said Y leadership saw an opportunity to not only offer top-of-the-line fitness solutions to members, but to also leverage their advanced technology to enhance services and engagement efforts.
Below, Armitage details the Y’s experience with Matrix, the company’s benefits and more.
Why did you decide to partner with Matrix? What specific problem were you looking to solve?
Matrix has an impressive range of equipment and workout programs, as well as excellent training services for our staff. Both addressed our need to offer fitness solutions that are tailored to contemporary fitness trends and tech advances that offer valuable data insights for our members’ progress in their wellness journey. Their integration with our other strength equipment was also a strong selling point.
How has your relationship with Matrix evolved and what kind of ongoing support have you received since the initial implementation?
Since the onset of our partnership, Matrix has consistently shown a dedication to our success. From the initial implementation of their equipment and technology in our wellness centers, they have provided continuous support, regular updates, technical assistance and staff training. Ours is a collaboration ensuring we are providing the best service to our members.
What benefits and successes has your organization achieved as a result of the partnership with Matrix?
Our staff is equipped with both the tools and knowledge to assist our members in achieving their wellness objectives effectively. The integration of our technologies has allowed us to further monitor and help optimize our members’ progress.
For example, our Myzone wearable heart rate band integrates with Matrix to track effort points to see what color zone a member is in. It’s instant motivation but also allows members to connect with one another. Also, there is integration within our YMCA mobile app between Matrix, Apple Watch and Samsung Galaxy to seamlessly track progress and activity.
How has Matrix contributed to your organization’s ability to effectively connect with members, communicate its mission, and deliver its services?
Matrix’s equipment and technology have transformed how we connect with our members. The interactive features provided by their equipment enable us to offer personalized guidance, track progress automatically and celebrate achievements. Engaging our members and celebrating their successes demonstrates our investment in their fitness journey and is at the core of our mission of the YMCA to focus on spirit, mind and body.
What would you say to other nonprofit professionals about the results they can expect from partnering with Matrix?
I wholeheartedly recommend Matrix. Their blend of quality — in equipment and service as well as their technology — has been a success across our six YMCAs. We have seen demonstrated differences in member experience and satisfaction because of our partnership with Matrix.
