Supplier Voice

When you make a slight adjustment to your workout, you see results. The same is true of your marketing strategy. Your consumers are craving connections...

Not all investments are created equal. Brand new cars depreciate the second you pull off the dealer lot. Stock values can bounce up and down....

Today, the oldest baby boomers are now in their 70s, and even the youngest boomers are fast approaching 60. And, perhaps because the underlying nature...

Creative and effective new ways to train are literally the lifeblood of our industry. And frankly, with the competitive nature of the business and the...

Your customers are hip to the advertising world. They react to being talked to, not talked at. Getting personal, by understanding the wants and needs...

As millennials’ spending power increases, it’s important that fitness center managers recognize the differences in marketing to this powerful group of growing fitness enthusiasts. Here...

Summer months scream outdoor activities. Longer days and warmer nights mean community concerts in the park, baseball games, summer camp and family barbecues, and with...

Though free water safety messaging isn’t as centralized as Giving Tuesday, for example, the principle remains the same: when organizations collaborate on a message and...

Fitness equipment is designed to last well beyond the warranty period. Experts say regular maintenance can extend the life of out-of-warranty fitness equipment by as...

Boutique fitness studios have figured out how to acquire new customers at an astounding rate. Successful studios have three key things in common: they provide...