How upace Helped Transform Member Experience and Operations at JCC of Binghamton

Raychel Reilly, the COO of the JCC of Binghamton, details her history working with upace and how the JCC of Binghamton is benefiting from partnering with the vendor.

Reilly highlights the ongoing benefits of upace’s custom-branded app and tools, which allow members to book swim lessons and personal training sessions 24/7, manage their sessions and receive timely, targeted communication — giving the JCC a more professional, modern and customer-centric experience. She emphasizes upace’s top-notch customer service, responsiveness and continuous innovation. Finally, Reilly strongly recommends for other industry professionals to “take the call” with upace to explore how it might fit their operations.

Key Takeaways

• Long-Term Partnership and Experience

• Reilly has partnered with upace for nearly six years across multiple JCCs, including her current one where she’s been for about two years.
• Upace has been a consistent, trusted technology partner through different organizations and changing circumstances.
• Initial Need: Streamlining and Consolidation
  • The relationship began with a need to streamline operations and consolidate multiple technologies.
  • Core use cases included group fitness class registration, waitlists and clear communication with members.
• Critical Role During COVID-19
  • During COVID-19, Upace pivoted quickly to support:
    • Fitness center reservations.
    • Pool lane bookings.
    • General facility reservations.
    • Vaccination status tracking when required.
  • This flexibility helped JCCs navigate rapidly changing protocols and maintain safe operations.
• Modern, Member-Centric Experience
  • Upace now supports swim lesson and personal training bookings via a custom app, enabling 24/7 self-service.
  • Members can track sessions used, cancel, and reschedule easily all from their phones.
  • The custom-branded app gives JCCs a more professional, polished digital presence.
• Outstanding Customer Service and Innovation
  • Reilly highlights upace’s top-notch customer service, fast responses and genuine listening.
  • The platform is continuously improved based on client feedback, not static.
  • Her strong recommendation to peers: “Take the call” with upace and explore how it can fit their operations — she’s confident you won’t regret it.