Alanna Crochetiere of Amilia shares how to improve your registration process to manage demand and increase revenue.
We’ve gathered strategies and pulled insights from the real-life experience of camp registration expert Jessica Abreu, director of administration at TAC Sports. The information below can be leveraged alongside a robust registration software to increase revenue, manage demand and improve your registration process. We break it down into three steps:
1. Registration Process
Did you know when choosing activities for their children, parents ranked ease of registration as the third most important factor in that decision? Here are some key areas an all-in-one registration software can help:
Capture child information. Abreu said what’s great about a forms feature is they can be used differently for each activity you offer. For example, if your organization offers swim lessons, you can customize your form to include a question about the child’s swim level. Each activity or program you offer can have its own unique form.
Add on the essentials. Once kids are signed up, there’s always the struggle to make sure everyone has what they need before the activity starts. With software, make any gear or uniform mandatory when parents checkout from the registration process. For example, if all participants need T-shirts, that item can be mandatory. However, you can also offer a branded hat.
Share important information. Abreu added parents aren’t always good at searching for information about your activities. Instead of grabbing it themselves, they’ll email you. She suggested keeping the tab open when answering emails so you can link directly to activities on your registration platform.
Automated enhancements. At TAC Sports, Abreu said one of the biggest ways registration software has helped automate her work is she can set up reminders or confirmation emails with the add-on app that integrates into their software called “Activity Messenger.” She said it’s easier than exporting a list of emails and uploading that list to another platform.
2. Manage Demand
It’s challenging to track the individual status of waitlists, drop-ins and what it means for the business. You can streamline the workflow and gather valuable insights into which of your programs or age groups have the most demand with a couple of helpful tools:
Organized waitlists. Abreu said waitlists makes her life easier. Before, she had to keep her own list separately from the registration system. If she didn’t pay attention to the list for a single day, it would get out of hand.
Maximize your resources. You might not have every one of your programs filled to the max. Unfortunately, that means your resources might not be utilized to the fullest. With an innovative registration platform, drop-ins can be toggled on whenever it makes sense for your organization.
3. Increasing Revenue
What makes your organization successful is continuing to offer a crucial service to the community you serve. Part of that is growing when it comes to revenue so you can hire qualified staff at competitive wages, provide new services, keep your equipment and facilities up to date, and maintain the quality of what you do.