Marketing & Sales

In the 2021 March/April issue, we spoke with Latitia McCree, the senior vice president of communications and marketing at the YMCA of Metropolitan Detroit, about...

In this article, Siva Balu reviews the five digital transformation mistakes to avoid during your digital journey. Digital transformation is defined as utilizing modern digital...

What to know about the opportunity baby boomers provide, nuances in marketing to this group, and why Bloomberg Opinion columnist Andrea Felsted is predicting a...

Judi Christy, the marketing director at the Akron Area YMCA, shares the inspiration behind a new marketing perspective to take into 2021.  Yesterday, I was...

Critical areas of management software systems community rec centers should be prioritizing. Running a community rec center is complicated, and without a good management software...

As the country faces reclosures and the holiday COVID-19 surge, community centers across the nation are being forced to think creatively on ways to gain...

It goes without saying COVID-19 has shaken everyone’s confidence. Community rec organizations are unsure if they’ll get shut down again or how long they’ll be...

COVID-19 has exposed a simultaneous benefit for public health and financial disaster for our organizations — people do not need our facilities to engage in...

For every community rec organization, there is a balance between fully delivering its mission and ensuring its financial viability. The classic money versus mission argument...

Community rec centers strive to do one thing: create a community. In order to fulfill this goal, you must have people inside your facility, which...