Marketing & Sales

For every community rec organization, there is a balance between fully delivering its mission and ensuring its financial viability. The classic money versus mission argument...

Community rec centers strive to do one thing: create a community. In order to fulfill this goal, you must have people inside your facility, which...

Social media is a useful tool to market your program offerings, share upcoming events and post positive messages for your members. But in a time...

The Eugene Family YMCA, located in Eugene, Oregon, closed on March 12 after they learned a staff member was being tested for COVID-19. Shortly after,...

This month we spoke with Jennifer Federici, the associate vice president of marketing at the YMCA of Metropolitan Dallas about social media. What is your...

Tiered memberships give your members the power to choose what plan best fits their needs rather than sticking them into a plan they may not...

To effectively reach millennial parents, organizations with youth programs should redefine their marketing strategies as family roles, structures and interests evolve. Here are ways to...

In Part 2 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on how to...

In Part 1 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on why social...

No matter how we try, we can't please everyone — every facility has gotten at least one negative comment at some point, online or in...