• Subscribe
  • Newsletter
  • Media Kit
  • Contact Us
  • Login
Community Rec
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
No Result
View All Result
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast
No Result
View All Result
Community Rec
No Result
View All Result
Home Operations & Facilities Marketing & Sales

Social Media Basics, Part 2: How to Use it

Taylor Brown by Taylor Brown
December 19, 2019
in Marketing & Sales, Operations & Facilities
0
Social Media Basics, Part 2: How to Use it
Share on FacebookShare on Twitter

In Part 2 of a two-part series on best social media practices, Laurie Greenspan with the JCC of Greater Buffalo shares insights on how to utilize social media marketing in today’s increasingly digital world.

Social media gets your word out and in front of your members quickly. Because each social media platform is different in terms of what it does well, the content of each brand’s messaging should be tailored to the demographics of the audience using it.

According to Laurie Greenspan, the director of marketing at the JCC of Greater Buffalo, in order to pick which platforms your facility uses, you have to know your audience and which platforms they are active on. “On average, I have found folks ages 40 to 70 are on Facebook, and ages 17 to 60 are on Instagram,” she explained. “These platforms have analytics that can tell you who is on your site and what time of day they frequent it.”

These statistics are helpful when you schedule your facility’s posts. The Buffalo J uses Hootsuite and Facebook to schedule their posts in advance. Both are free, and they can also monitor posts, keywords and activities.

“Keywords are great if you want to see what people are saying about a specific thing, such as preschool, early childcare or nursery schools,” said Greenspan. “Both of those platforms also have terrific analytic tools so you can see the best time to get your message out.”

When it comes to who should be running your social media accounts, look to your marketing team. Greenspan and the rest of her marketing team post to Facebook, and she has a full-time graphic designer on staff and a part-time employee helping run their Instagram. They do not post a lot on Twitter, LinkedIn or Snapchat, focusing primarily on the other two platforms.

“Additionally, I use Constant Contact to send weekly emails and they also have analytics regarding who is opening their mail and clicking on your links,” said Greenspan. “A lot of this is experimentation to get a better feel for what works and what doesn’t.”

Before launching a social media strategy, do your research to see what each platform does well, the demographics of the audience using it and how each brand’s messaging should be tailored as such. Overall, it’s important to know you don’t have to be on every platform, just the ones your members are most active.

Tags: FacebookFeaturedJCC of Greater BaltimoreJCC of Greater BuffaloLinkedInSocial mediasocial media managementsocial media marketingTwitter
Previous Post

Ditch Your New Year’s Resolution — Here’s What to Do Instead

Next Post

Looking Back: 2019 Cover Story Reflections

Taylor Brown

Taylor Brown

Taylor Brown is the assistant editor of Community Rec Magazine. She can be reached at taylor@peakemedia.com.

Related Posts

Summer Member Retention
Column

Summer Member Retention: 5 Ways to Keep Members Engaged Through the Summer

May 31, 2023
Employee Engagement and Retention
Column

Employee Engagement and Retention Best Practices

May 24, 2023
Creative Fundraising
Operations & Facilities

Finding Success Through Creative Fundraising Ideas

May 22, 2023
Kaplen JCC on the Palisades
Cover Story

Growing with the Kaplen JCC on the Palisades

May 4, 2023
Improving Compensation
Features

Improving Compensation for Employees Amid Economic Challenges

May 4, 2023
Marketing your mission
Features

Marketing Your Mission to Gain Community Support

May 4, 2023
Next Post
cover story reflections

Looking Back: 2019 Cover Story Reflections

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Our Newsletter

Exposure Guide + Media Kit

May/June 2023 Issue

May/June 2023
Facebook Twitter Instagram LinkedIn

Contact us at info@communityrecmag.com

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact Us

The Current Issue

May/June 2023

The Latest from CO

  • Arly by BellXcel Returns as Premier Sponsor of 2024 Community Rec Leadership Summit
  • Summer Member Retention: 5 Ways to Keep Members Engaged Through the Summer
  • Providing Outdoor Family Programming at Parkersburg YMCA
  • Employee Engagement and Retention Best Practices

© 2023 Community Rec Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Community
    • Facility Development
    • Programming
    • Operations
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Community Rec Leadership Summit
    • Webinars
  • Supplier Insights
    • Brand Voice
    • Supplier News
    • Supplier Voice
  • Podcast

© 2023 Community Rec Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist