The YMCA of Greater Houston and Daxko have a long-standing partnership.
Jennifer Garcia, the chief financial officer at the YMCA of Greater Houston, said they decided to continue their relationship with Daxko because they have proven to be a trusted technology partner that is willing to change and grow with them at a time where enhancing the member experience requires more innovation and efficiency than ever before.
Below, Stephen Ives, the president and CEO of the Houston Y, and John Cardone, the executive vice president of brand experience, share more on how Daxko is helping them serve members through their Impact Membership model:
How did the idea of an Impact Membership model come about?
SI: We have always believed everyone should have the opportunity to be a member of the YMCA, whether that be to use our facilities, participate in a program or just be a part of the impact we provide in our community. The COVID-19 pandemic gave us the opportunity to truly step back and redefine what it means to be a member of the YMCA. Our Impact Membership model has come together through the belief that membership at the YMCA is a mindset, not a product. Being a member of the YMCA should never be restricted to the walls that hold our facilities. Impact Membership gives everyone an opportunity to be a part of something greater that will provide support and solutions for Houstonians facing critical community issues.
What is your strategy/plan for executing the Impact Membership model?
SI: The Impact Membership model is a membership that can appeal to the over eight million Houstonians who are not members of the YMCA. Our strategy is to take this membership opportunity to the community, corporations, volunteer organizations and other like-minded people who have a vested interest in addressing critical community issues such as isolation, inequity, social injustice, health disparities, the achievement gap and more.
How is Daxko helping with this model?
JC: Daxko is filling the role of our technology thought partner, as we bring Impact Membership to life. Not just through the functionality of our customer relationship management (CRM) software, but also in the way we engage Impact members through automated communication that keeps these members informed and inspired.
How would you describe Daxko’s customer support?
JC: Daxko provides timely and effective customer support, along with a team of tech professionals willing to problem-solve challenges and obstacles that present themselves to maximize software performance and efficiencies.
Why should other community rec professionals consider working with Daxko?
SI: Daxko is committed to improving business performance and is investing in their customers, as well as themselves, through their collaborative mindset. The solutions currently offered and those in development indicate Daxko is prepared to best serve the YMCA and like partners moving forward.
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Taylor Brown is the assistant editor of Community Rec Magazine. She can be reached at taylor@peakemedia.com.
